Questionnaire
1) Are you:
Male or female
2) Which age bracket do you fit into:
16- 17-24 25-40 41-60 60+
3) Please state your favourite genre
_________________________________________
4) Why?
_________________________________________
5) Who is currently your favourite artist?
_________________________________________
6) Do you prefer British or American artists?
British American
7) Do you download or purchase CD’s?
Download Purchase
8) How much do you spend roughly on music a month? (if you purchase)
£1-10 £11-30 £31-50 £50+ (please state)
9) Does an album cover attract you to an artist?
Yes No
10) What music channels do you watch?
MTV Kiss ChannelU SmashHits Kerrang Other(please state)
__________________________________
11) What would you expect to see in a music video of reggae genre?
___________________________________
12) Do you prefer narrative, concepts or performance based music videos and why?
Concept Performance Narrative
___________________________________
13) What record label do you think is most successful at the moment?
Sony Music Entertainment EMI Group Warner Music Group Universal Music Group
14) Can you relate to the lyrics of your favourite song?
Yes No
15) Do you prefer solo artists or groups?
Solo Group
16) What do you think Shani’s interests and beliefs are and why?
___________________________________________
Questionnaire Results
1) Are you:
Male 10 or female 10
2) Which age bracket do you fit into:
-16 4 17-24 9 25-40 5 41-60 2 60+ 0
3) Please state your favourite genre
RnB HipHop Reggae Grime Pop
4) Why?
Upbeat, Exciting, Easy to sing along to, Relaxing, Gripping, Relates to real life
_________________________________________
5) Who is currently your favourite artist?
Tinie Tempah, Skepta, The Saturdays, Chris Brown, Usher, Cheryl Cole, Justin Bieber
_________________________________________
6) Do you prefer British or American artists?
British / American - participants could not decide.
7) Do you download or purchase CD’s?
Download 16 Purchase 4
8) How much do you spend roughly on music a month? (if you purchase)
£1-10 0 £11-30 4 £31-50 0 £50+ 0
9) Does an album cover attract you to an artist?
Yes 6 No 14
10) What music channels do you watch?
MTV 20 Kiss 16 ChannelU 6 SmashHits 8 Kerrang 2 Other(please state) 7
Flava, Starz, The Box
__________________________________
11) What would you expect to see in a music video of reggae genre?
Lots of colour, Different camera shots, Some kind of story line, Based on love/relationships
___________________________________
12) Do you prefer narrative, concepts or performance based music videos and why?
Concept 2 Performance 15 Narrative 18
___________________________________
13) What record label do you think is most successful at the moment?
Sony Music Entertainment EMI Group Warner Music Group Universal Music Group
Participants did not know about the record labels.
14) Can you relate to the lyrics of your favourite song?
Yes 17 No 3
15) Do you prefer solo artists or groups?
Solo 16 Group 4
16) What do you think Shani’s interests and beliefs are and why?
Love and her boyfriend is a very important thing in her life, as well as friends, fashion and her passion for music.
___________________________________________
Questionnaire Evaluation
By carrying out this questionnaire, I have gained much more knowledge as to what the audience want from a music video. As the target audience for my music video is 16-26 year olds I decided to keep the participants of the questionnaire within this age bracket.
After assessing the results I found many interesting things including the fact that the younger generation these days prefer solo artists as a pose to groups as they are seen as quite ‘cheesy’.
The questionnaire was handed to an equal genre ratio at 50:50. This made it interesting as we had equal views from both genders where they both answered pretty much the same things.
It was interesting to see that the lower aged participants were interested in grime and hip hop, particularly the males, where as the older aged participants preferred pop RnB and some even reggae.
This questionnaire has helped very much with the research of my music video as it has enabled me to provide the audience with what they want and make improvements or changes to the things that were not already included.
I was glad to see that when asked what Shani’s interests and Beliefs are, the audience were able to describe exactly how the video has tried to represent her, which meant the music video was a success.
Wednesday, 8 December 2010
Tuesday, 7 December 2010
ADVERTS.
This is my magazine advert for 'Shani , Hold Me'. It is simple and striking and because it does not give much information on the album's release date, the audience will be intrigued as to find out when it is out, making them visit the artist's home page for more details.
this magazine advert was done by Ozgen, one of the members in my group. the advert informs the audience of the release date, the official website and also tracks that are featurewd on the album. This advert will atract the audience as it uses stricking colours and big bold fonts that makes the audience interested in the artist's lifestyle.
this is our final chosen magazine advert made by christina. we chose this as our final becasue it has everyuthing we need to advertise our artists. the picture also stands out well and reflects Shani's personality as well as her passion for music.
album cover drafts and final-mrs fisher
Album Covers
Draft 1
Here is the original image I worked on to make my album cover from the photo shoot. The first step into making the album cover was to crop the photo and get a closer view of the artists face. This is show in picture 2.
Picture 2 shows the result of cropping the photo into a close up, concentrating on keeping the artist on the left for the title and artist name to be placed on the right.
The next step was to add text. In picture 3 you can see the font being chosen. The chosen font is ‘Vivaldi’ and gives an elegant look to the name ‘Shani’. I kept a simple, silver like colour to maintain this elegant look.
The final step to making this draft was to adjust the colour placement and contrast. This can be found by going to the image tab, the adjustments, then black and white. By adjusting the levels of colour and contrast, I came up with picture 4.
Final Draft
To achieve the final draft, I expanded on draft 1 by adding a shadow under the artist’s name ‘Shani’. I also made the font colour a little little to avoid a grey looking text.
The next step was to add the title of the song, I did this in the same way as the word ‘Shani’, however I chose a different and smaller font, caramond, placed it in the lower right hand corner and made no change to it. Although it is small, the simple effect makes it stand out thus allowing the audience to recognise it.
With a simple save, the final album cover draft was complete and can be seen in the preview below labelled ‘Final Design’.
Ozgen's Cover
Above is Ozgen's design idea for an album cover for our artist. I thought that it helped represent the artist the best due to the images portraying the type of artist she is and the use of colour that will allow consumers of any age and gender to be attracted to buy this good. Also this album cover portrays how the artist should be seen, the front cover artwork piece is displaying an image on the left hand side which portrays innocence, a sweet young fresh artist and a happy idol for all age groups. From keeping in with the generic conventions of an album cover at the top right hand side i placed the artists name and the title of the song, with a plain and simple font , with a baby pink colour outline, helped make the front of the cover more eye catching and attractive to our target audience.
Christina's Cover
Above is Christina's cover idea for Shani's album. As a group we sat down and disscussed our design ideas to come to the conclusion of whose cover represwents Shani best, and Christina's idea was the chosen one. We chose this as our final cover as it clearly portrays Shani as an artist and what she believes in. the fad effect and colour contrast was what caught our eye most and this is one of the main reasons why we as a group believe this is the most successful album cover.
Draft 1
Here is the original image I worked on to make my album cover from the photo shoot. The first step into making the album cover was to crop the photo and get a closer view of the artists face. This is show in picture 2.
Picture 2 shows the result of cropping the photo into a close up, concentrating on keeping the artist on the left for the title and artist name to be placed on the right.
The next step was to add text. In picture 3 you can see the font being chosen. The chosen font is ‘Vivaldi’ and gives an elegant look to the name ‘Shani’. I kept a simple, silver like colour to maintain this elegant look.
The final step to making this draft was to adjust the colour placement and contrast. This can be found by going to the image tab, the adjustments, then black and white. By adjusting the levels of colour and contrast, I came up with picture 4.
Final Draft
To achieve the final draft, I expanded on draft 1 by adding a shadow under the artist’s name ‘Shani’. I also made the font colour a little little to avoid a grey looking text.
The next step was to add the title of the song, I did this in the same way as the word ‘Shani’, however I chose a different and smaller font, caramond, placed it in the lower right hand corner and made no change to it. Although it is small, the simple effect makes it stand out thus allowing the audience to recognise it.
With a simple save, the final album cover draft was complete and can be seen in the preview below labelled ‘Final Design’.
Ozgen's Cover
Above is Ozgen's design idea for an album cover for our artist. I thought that it helped represent the artist the best due to the images portraying the type of artist she is and the use of colour that will allow consumers of any age and gender to be attracted to buy this good. Also this album cover portrays how the artist should be seen, the front cover artwork piece is displaying an image on the left hand side which portrays innocence, a sweet young fresh artist and a happy idol for all age groups. From keeping in with the generic conventions of an album cover at the top right hand side i placed the artists name and the title of the song, with a plain and simple font , with a baby pink colour outline, helped make the front of the cover more eye catching and attractive to our target audience.
Christina's Cover
Above is Christina's cover idea for Shani's album. As a group we sat down and disscussed our design ideas to come to the conclusion of whose cover represwents Shani best, and Christina's idea was the chosen one. We chose this as our final cover as it clearly portrays Shani as an artist and what she believes in. the fad effect and colour contrast was what caught our eye most and this is one of the main reasons why we as a group believe this is the most successful album cover.
advert brief-mrs fisher
Advert Brief - Mrs Fisher
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ADVERT CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’, this will be done by the use of advertisements promoting the artist to all types of consumers.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ADVERT
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 20th November advert deadline
Objective To create an advert that reflects Shani’s personality as well as her style of music and her image
Proposition
Create an advert that the audience will be able to relate to.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single page advert. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ADVERT CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’, this will be done by the use of advertisements promoting the artist to all types of consumers.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ADVERT
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 20th November advert deadline
Objective To create an advert that reflects Shani’s personality as well as her style of music and her image
Proposition
Create an advert that the audience will be able to relate to.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single page advert. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
creative brief-mrs fisher
Creative Brief - Mrs Fisher
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ALBUM CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ALBUM SLEVE
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 5th December cover deadline
Objective To create package that reflects Shani’s personality as well as her style of music and her image
Proposition
To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ALBUM CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ALBUM SLEVE
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 5th December cover deadline
Objective To create package that reflects Shani’s personality as well as her style of music and her image
Proposition
To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Tuesday, 16 November 2010
Censorship-Miss G
Should music videos be censored?
I believe music videos should not be censored because I believe an artist such as Eminem should be able to express himself freely without people criticising his work and trying to change him.
For an artist, music is a way for them to express their feelings, whether it be anger, love, or happiness, etc. So for Eminem, it is deemed as wrong to express his opinion in the video ‘just lose it’ for example but it is acceptable for someone like Pink to say the word ‘bitch’ in her song ‘like a pill’. This controversy comes because of the tone of the voice; Eminem shouts and comes across as aggressive and violent, and Pink is casual about it.
After a group debate we found 6 different arguers views on censorship which consisted of:
The artist; artists views would be:
• The government should not censor the music because the artist should be allowed to express themselves and it is the audience choice to what they listen to.
• Censorship ruins the music
• The song “the way I am” was censored on the music channel MTV and radio stations because of the content it included
• The parents should take responsibility of what their children listen to and only intervene when necessary.
A fans view:
• Eminem is an artist and not a star – he is real and talks about real life situations
• Swear words are a part of Eminem’s culture and by censoring the songs it will not reflect a true artist
• Swear words are only words; they do not harm people. They are a form of expression and it helps the fans to understand the artist in more detail, with more emotion
• Fans only listen to his music; they do not follow his lifestyle
• We all live in 2010 and swearing is part of the youth culture nowadays. Everyone is using it.
Record label:
• Eminem owns his own record label, which is called ‘Shady Records’
• As he owns his own label he is free to make his won decisions. He likes to make fun out of other celebrities in his songs.
• The video for the song “just lose it” was banned on music channels for the way it represented celebrities. It included the singer Michael Jackson and was banned for the way he was represented as a paedophile.
• There is a gap in the market for him as he is an individual
• His songs are a reflection of his life, culture and his upbringing and he enjoys joking about it too
• He was the first white male rapper
• His film 8 mile was a blockbuster because it showed a true reflection of who he was and it also helped him to build a relationship with his audience, as his fans were able to relate to him
• The film was aimed at a 15 age certificate due to the content that was included
• The fans understand the artist’s lifestyle, choices and music in more detail by listening to their lyrics and if this becomes censored the relationship between the artist and the fan will become lost.
Parents against:
• Children and teenagers get carried away with what they see in the media and then they try to copy and emulate the artist. This includes kids joining gangs and carrying weapons
• Children are getting a bad reputation for listening to the artist
• There is no control on the internet and children can access music that is not censored.
Parents for:
• It’s okay for children to listen to Eminem because he raps about his life and reality
• it is fair to say that very young children should not however, above the age of 11 they are eligible to decide the music they listen to for themselves
• Eminem can be considered to be a role model because of the way he raps about his life, family and drug taking and how he has over come his problems
• He is unique and individual
• He had a hard upbringing and should be given a chance to succeed in life
• He refers to his kids in most of his songs which shows that he cares about his family. This is a good message to be sending out to young people; family is important.
Radio stations (choice fm)
• Choice fm considers all their listeners and will not broadcast any music that is inappropriate before 9pm
• A lot of children listen to the radio on their way to school and Eminem’s songs are to explicit to be broadcast at that time unless there is a censored version, which the artist doesn’t like
• Other words should be used instead of swear/ rude words so that the song can be played during the day.
Music channels;
AKA:
• AKA is known for playing grime and rap music videos so music should not be censored here
• It is down to the parents to decide what they’re children watch and listen to
• Eminem is an artist, not a star, so he should be free to express himself in his music, it can almost be seen as a release for him
• The audience know what to expect from the channel as there are similar artists who feature on a regular basis.
MTV
• All of Eminem’s music and his videos need to be censored because it is t explicit to be broadcast to our target audience.
After analysing Shani’s lyrics, we found they’re are no explicit lyrics, words or phrases so censorship will not be an issue where this song and music video is concerned. However, it is quite a romantic song referencing to her making love with her boyfriend so the performance in the video would need to be clean cut e.g. no nudity.
Example of censored videos
all swear words have been silenced over.
Example of changed lyrics
the original word F*ck has been replaced with forget.
I believe music videos should not be censored because I believe an artist such as Eminem should be able to express himself freely without people criticising his work and trying to change him.
For an artist, music is a way for them to express their feelings, whether it be anger, love, or happiness, etc. So for Eminem, it is deemed as wrong to express his opinion in the video ‘just lose it’ for example but it is acceptable for someone like Pink to say the word ‘bitch’ in her song ‘like a pill’. This controversy comes because of the tone of the voice; Eminem shouts and comes across as aggressive and violent, and Pink is casual about it.
After a group debate we found 6 different arguers views on censorship which consisted of:
The artist; artists views would be:
• The government should not censor the music because the artist should be allowed to express themselves and it is the audience choice to what they listen to.
• Censorship ruins the music
• The song “the way I am” was censored on the music channel MTV and radio stations because of the content it included
• The parents should take responsibility of what their children listen to and only intervene when necessary.
A fans view:
• Eminem is an artist and not a star – he is real and talks about real life situations
• Swear words are a part of Eminem’s culture and by censoring the songs it will not reflect a true artist
• Swear words are only words; they do not harm people. They are a form of expression and it helps the fans to understand the artist in more detail, with more emotion
• Fans only listen to his music; they do not follow his lifestyle
• We all live in 2010 and swearing is part of the youth culture nowadays. Everyone is using it.
Record label:
• Eminem owns his own record label, which is called ‘Shady Records’
• As he owns his own label he is free to make his won decisions. He likes to make fun out of other celebrities in his songs.
• The video for the song “just lose it” was banned on music channels for the way it represented celebrities. It included the singer Michael Jackson and was banned for the way he was represented as a paedophile.
• There is a gap in the market for him as he is an individual
• His songs are a reflection of his life, culture and his upbringing and he enjoys joking about it too
• He was the first white male rapper
• His film 8 mile was a blockbuster because it showed a true reflection of who he was and it also helped him to build a relationship with his audience, as his fans were able to relate to him
• The film was aimed at a 15 age certificate due to the content that was included
• The fans understand the artist’s lifestyle, choices and music in more detail by listening to their lyrics and if this becomes censored the relationship between the artist and the fan will become lost.
Parents against:
• Children and teenagers get carried away with what they see in the media and then they try to copy and emulate the artist. This includes kids joining gangs and carrying weapons
• Children are getting a bad reputation for listening to the artist
• There is no control on the internet and children can access music that is not censored.
Parents for:
• It’s okay for children to listen to Eminem because he raps about his life and reality
• it is fair to say that very young children should not however, above the age of 11 they are eligible to decide the music they listen to for themselves
• Eminem can be considered to be a role model because of the way he raps about his life, family and drug taking and how he has over come his problems
• He is unique and individual
• He had a hard upbringing and should be given a chance to succeed in life
• He refers to his kids in most of his songs which shows that he cares about his family. This is a good message to be sending out to young people; family is important.
Radio stations (choice fm)
• Choice fm considers all their listeners and will not broadcast any music that is inappropriate before 9pm
• A lot of children listen to the radio on their way to school and Eminem’s songs are to explicit to be broadcast at that time unless there is a censored version, which the artist doesn’t like
• Other words should be used instead of swear/ rude words so that the song can be played during the day.
Music channels;
AKA:
• AKA is known for playing grime and rap music videos so music should not be censored here
• It is down to the parents to decide what they’re children watch and listen to
• Eminem is an artist, not a star, so he should be free to express himself in his music, it can almost be seen as a release for him
• The audience know what to expect from the channel as there are similar artists who feature on a regular basis.
MTV
• All of Eminem’s music and his videos need to be censored because it is t explicit to be broadcast to our target audience.
After analysing Shani’s lyrics, we found they’re are no explicit lyrics, words or phrases so censorship will not be an issue where this song and music video is concerned. However, it is quite a romantic song referencing to her making love with her boyfriend so the performance in the video would need to be clean cut e.g. no nudity.
Example of censored videos
all swear words have been silenced over.
Example of changed lyrics
the original word F*ck has been replaced with forget.
Tuesday, 12 October 2010
subcultures and lyrics analysis
Shani
Subculture values and beliefs
• Love
• Lust
• Relationships
• Sex
• Spending time with your partner
• Affection for your partner
Analysing the lyrics
(Intro)
Whoooaa yeaahhh
Whooooaa ooo
Ohh yeaahhh
Whoooaa
Boy you waan fi hold me
Put your arms right around me
Mi no seh me give u di tightest hold u eva get inna your life.
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest hold you ever get inna your life.
Woo hoo….
The intro for ‘hold me’ talks about Shani putting her arms around her man and holding or cuddling him. This represents the subculture of relationships and showing affection to the person you are in a relationship with. She is telling him that he will never find someone who can hold him like she can and is basically telling him it will be hard to replace her.
this verse is set in her bedroom, she runs up the stairs walks into the bedroom and goes straight to the computer to watch Gyptian's video. this is because her song is a reply version to him, her lover. This is also the chorus.
(Verse 1)
You eye dem dry and you nuh care
So me go give it anytime anywhere
Inna di square
Seh you nuh care
Me a yuh woman so me affi be there
Well u seh you want a girl who'll take you away
Baby come behind me lemme whine pon u……. wid it good
You affi feel it
Will have you coming back for more.
Verse 1 is Shani telling her man that because she is his girl, she will hold/hug him no matter where they are and no matter who is there. It again represents her values of love and affection for her partner and begins to enter the subculture of sex when she says ‘lemme whine pon u’. It is filmed in her bedroom again, however she is singing and dancing infront of the mirror and admiring the necklace he gave her.
Hook:
Boy you waan fi hold me
Put your arms right around me
Me no seh me gi you de tightest hold you ever get inna your life
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest grip you ever did see in your life.
The chorus again, this chorus version is filmed as she lays on a silk sheet, imagining him being there with her and singing to him. The sheets are covered in red rose petals to represent the romance subculture.
(Verse 2)
Pon you bike me a ride it like voom voom voom voom
Cock up me bumpa and ah boom boom boom boom
Lift it up and drop it boy boo doom boom boom boom
No time to play around boy just get to my room
Me outta control ….a real man me want in my soul
But me know you are de one so don't bother take long
Me a de gal who go hold you down.
This verse refers to the sex value the most as the lyrics are very sexual and talk about how she wants to sleep with him. The first line means she is going to make love with him with her on top.
Hook:
Boy you waan fi hold me
Put your arms right around me
Me no seh me gi you de tightest hold you ever get inna your life
The lines of these verses are different positions she would like to make love with him in. In this part she is filmed with different shots of her dancing and singing, and on the silk sheets singing again. They flash back and forward to one another .
Break:
Pon you bike me a ride … like voom voom voom voom
Cock up me bumpa and ah boom boom boom boom
Lift it up and drop it boy boo doom boom boom boom
No time to play around boy just get to my room
Me outta control a real man me want in my soul
Me know you are de one so don't bother take long
Me a de gal who go hold you down.
This is where the pattern of the song changes. This again is referring to the different positions she would like to make love in and the lyrics are the same as verse 2. It then gets more into the emotions of making love as she is talking about him going deeper. ‘me know you are de one’ reflects her love for him as she is sure he is the one person she wants to be with and wouldn’t want to be doing this with any other man. This relates to the sex subculture.
(Hook)
Boy me waan fi hold yuh
Put di ting right around me
Me no seh me gi you de tightest hold you ever did see in your life.
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest grip you ever did see in your life.
Refer to intro. Lyrics are the same.
(repeat Verse 2)
(repeat Hook)
(repeat Verse 1)
At the very end of the video, the main song fades and the audience can see the artist walking along side a candle lit river with her song playing lighty in the background. this again relates to the romance subculture.
The video for 'Hold Me' will be a narrative based video and will tell a story of how she feels for her partner, the way she cares for him and will be there for him always. it expresses the passion and attraction she has for him.
the video will consist of locations such as a bedroom, a park, places where she is able to think about her partner and how much she misses him.
the video will consist of a variety of camera shots including close ups, extreme close ups, mid shot and long shots. the camera work will also include high and low angleing, panning and possibly tracking movement.
Subculture values and beliefs
• Love
• Lust
• Relationships
• Sex
• Spending time with your partner
• Affection for your partner
Analysing the lyrics
(Intro)
Whoooaa yeaahhh
Whooooaa ooo
Ohh yeaahhh
Whoooaa
Boy you waan fi hold me
Put your arms right around me
Mi no seh me give u di tightest hold u eva get inna your life.
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest hold you ever get inna your life.
Woo hoo….
The intro for ‘hold me’ talks about Shani putting her arms around her man and holding or cuddling him. This represents the subculture of relationships and showing affection to the person you are in a relationship with. She is telling him that he will never find someone who can hold him like she can and is basically telling him it will be hard to replace her.
this verse is set in her bedroom, she runs up the stairs walks into the bedroom and goes straight to the computer to watch Gyptian's video. this is because her song is a reply version to him, her lover. This is also the chorus.
(Verse 1)
You eye dem dry and you nuh care
So me go give it anytime anywhere
Inna di square
Seh you nuh care
Me a yuh woman so me affi be there
Well u seh you want a girl who'll take you away
Baby come behind me lemme whine pon u……. wid it good
You affi feel it
Will have you coming back for more.
Verse 1 is Shani telling her man that because she is his girl, she will hold/hug him no matter where they are and no matter who is there. It again represents her values of love and affection for her partner and begins to enter the subculture of sex when she says ‘lemme whine pon u’. It is filmed in her bedroom again, however she is singing and dancing infront of the mirror and admiring the necklace he gave her.
Hook:
Boy you waan fi hold me
Put your arms right around me
Me no seh me gi you de tightest hold you ever get inna your life
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest grip you ever did see in your life.
The chorus again, this chorus version is filmed as she lays on a silk sheet, imagining him being there with her and singing to him. The sheets are covered in red rose petals to represent the romance subculture.
(Verse 2)
Pon you bike me a ride it like voom voom voom voom
Cock up me bumpa and ah boom boom boom boom
Lift it up and drop it boy boo doom boom boom boom
No time to play around boy just get to my room
Me outta control ….a real man me want in my soul
But me know you are de one so don't bother take long
Me a de gal who go hold you down.
This verse refers to the sex value the most as the lyrics are very sexual and talk about how she wants to sleep with him. The first line means she is going to make love with him with her on top.
Hook:
Boy you waan fi hold me
Put your arms right around me
Me no seh me gi you de tightest hold you ever get inna your life
The lines of these verses are different positions she would like to make love with him in. In this part she is filmed with different shots of her dancing and singing, and on the silk sheets singing again. They flash back and forward to one another .
Break:
Pon you bike me a ride … like voom voom voom voom
Cock up me bumpa and ah boom boom boom boom
Lift it up and drop it boy boo doom boom boom boom
No time to play around boy just get to my room
Me outta control a real man me want in my soul
Me know you are de one so don't bother take long
Me a de gal who go hold you down.
This is where the pattern of the song changes. This again is referring to the different positions she would like to make love in and the lyrics are the same as verse 2. It then gets more into the emotions of making love as she is talking about him going deeper. ‘me know you are de one’ reflects her love for him as she is sure he is the one person she wants to be with and wouldn’t want to be doing this with any other man. This relates to the sex subculture.
(Hook)
Boy me waan fi hold yuh
Put di ting right around me
Me no seh me gi you de tightest hold you ever did see in your life.
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest grip you ever did see in your life.
Refer to intro. Lyrics are the same.
(repeat Verse 2)
(repeat Hook)
(repeat Verse 1)
At the very end of the video, the main song fades and the audience can see the artist walking along side a candle lit river with her song playing lighty in the background. this again relates to the romance subculture.
The video for 'Hold Me' will be a narrative based video and will tell a story of how she feels for her partner, the way she cares for him and will be there for him always. it expresses the passion and attraction she has for him.
the video will consist of locations such as a bedroom, a park, places where she is able to think about her partner and how much she misses him.
the video will consist of a variety of camera shots including close ups, extreme close ups, mid shot and long shots. the camera work will also include high and low angleing, panning and possibly tracking movement.
record labels-miss g
Record Labels
Major Record Labels
Major labels 1988–1998 (Big Six)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group
6. Polygram
Major labels 1998–2004 (Big Five)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group (Polygram absorbed into UMG)
Major labels 2004–2008 (Big Four)
1. Warner Music Group
2. EMI
3. Sony BMG (Sony and BMG joint-venture)
4. Universal Music Group
Major labels since 2009 (Big Four)
1. Sony Music Entertainment
2. EMI Group
3. Warner Music Group
4. Universal Music Group
Overall..
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. The current incarnation of the company was formed in 2004 when it was spun off from Time Warner, and as a result, Time Warner no longer retains any ownership, despite the name. Warner Music Group also has a music publishing arm called Warner/Chappell Music, which is currently one of the world's largest music-publishing companies.
EMI (Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of record labels in the recording industry, making it one of the "big four" record companies and a member of the RIAA. EMI Group also has a major publishing arm - EMI Music Publishing - based in New York City. The company was once a constituent of the FTSE 100 Index but is now wholly owned by Terra Firma Capital Partners.
Sony Music (SME or Sony Music) is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America.
BMG Music (Bertelsmann Music Group), was a division of Bertelsmann before its completion of sale of the majority of its assets to Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann. It consisted of the BMG Music Publishing company, the world's third largest music publisher and the world's largest independent music publisher, and the 50% share of the joint venture with Sony Music Entertainment, Sony BMG Music Entertainment (Sony BMG). The joint venture with Sony Music was set up in August 2004. It reduced the Big Five record companies to the Big Four record companies. At that time, the company had a 21.5% share in the global music market.[1] Sony Music and BMG remained separate in Japan, although BMG Music Japan was wholly owned by Sony BMG.
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of international French media conglomerate Vivendi. Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.Vivendi's headquarters are in Paris, France. The UMG global headquarters are located New York City. Other major offices are located in Universal City and Santa Monica, along with Universal Music Group Nashville in Nashville; in the UK the group has a number of offices in London and Romford, and in Japan the group has a office in Minato, Tokyo.
Polygram was the name from 1972 of the major label recording company started by Philips as a holding company for its music interests in 1945. In 1999 it was sold to Seagram and merged into Universal Music Group.
Major Record Labels
Major labels 1988–1998 (Big Six)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group
6. Polygram
Major labels 1998–2004 (Big Five)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group (Polygram absorbed into UMG)
Major labels 2004–2008 (Big Four)
1. Warner Music Group
2. EMI
3. Sony BMG (Sony and BMG joint-venture)
4. Universal Music Group
Major labels since 2009 (Big Four)
1. Sony Music Entertainment
2. EMI Group
3. Warner Music Group
4. Universal Music Group
Overall..
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. The current incarnation of the company was formed in 2004 when it was spun off from Time Warner, and as a result, Time Warner no longer retains any ownership, despite the name. Warner Music Group also has a music publishing arm called Warner/Chappell Music, which is currently one of the world's largest music-publishing companies.
EMI (Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of record labels in the recording industry, making it one of the "big four" record companies and a member of the RIAA. EMI Group also has a major publishing arm - EMI Music Publishing - based in New York City. The company was once a constituent of the FTSE 100 Index but is now wholly owned by Terra Firma Capital Partners.
Sony Music (SME or Sony Music) is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America.
BMG Music (Bertelsmann Music Group), was a division of Bertelsmann before its completion of sale of the majority of its assets to Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann. It consisted of the BMG Music Publishing company, the world's third largest music publisher and the world's largest independent music publisher, and the 50% share of the joint venture with Sony Music Entertainment, Sony BMG Music Entertainment (Sony BMG). The joint venture with Sony Music was set up in August 2004. It reduced the Big Five record companies to the Big Four record companies. At that time, the company had a 21.5% share in the global music market.[1] Sony Music and BMG remained separate in Japan, although BMG Music Japan was wholly owned by Sony BMG.
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of international French media conglomerate Vivendi. Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.Vivendi's headquarters are in Paris, France. The UMG global headquarters are located New York City. Other major offices are located in Universal City and Santa Monica, along with Universal Music Group Nashville in Nashville; in the UK the group has a number of offices in London and Romford, and in Japan the group has a office in Minato, Tokyo.
Polygram was the name from 1972 of the major label recording company started by Philips as a holding company for its music interests in 1945. In 1999 it was sold to Seagram and merged into Universal Music Group.
analysing videos; rap, pop, dance-miss G
Analysing Music Videos
Rap:
Eminem: I’m not afraid
Camera:Close up- one of the main camera shots seen throughout the video- introduces the artist and builds a relationship with the audience. This builds the artists popularity as consumers like to know about their favourite artists in order to buy into their lifestyles.
Editing:Jump cuts- between Eminem singing, and acting as superman- the jump shots not only represent the narrative and performance basements of the video, but also give the lyrics a deeper understanding for the audience. the words "im not afraid" match well to superman as he is seen as invincible.
Sound: there are no voice overs, extra sounds in this video, however the lyrics and beat of the song create a very intense atmosphere for the listener. Eminem's lyrics relate to real life and his own experiences which enables the consumer to relate to his songs and him as an artist. This again furthers his popularity as the consumer is being deeper informed of his lifestyle and background.
Mise en Scene: High key lighting is used mainly in the video- high key lighting usually creates a happy, calm and loving effect to a music video, however due to the intenseness of the lyrics and beat, it is a contradiction to the song. This can be related to Goodwin's theory, 'links music and visuals' even if it is in a contradicting way.
R&B:
Usher: Nice and Slow
http://www.youtube.com/watch?v=AcXZnqHFOWQ
Camera:Establishing shot-sets a sexy and romantic atmosphere for the song- the use of an establishing shot is to make the audience engage with the artist, song and music video, ecpanding publicity and popularity.
Editing:Cross fading- throughout the beginning- allows the audience to engage with the narrative as well as the artist as it represents his personality and sexuality.
Sound:Lyrics and diegetic sounds-the lyrics represent Usher as a romantic and sensitive person who knows how to love his girlfriend and make her feel special-this expands Usher popularity, especially with women, as it is a desire to have someone like Usher in their life.
Mise en Scene:Location-set in a mansion, assumably Ushers- this reflects his lifestyle and allows the consumer to buy into this, getting to know the desired artist better.
Pop:
Jls: Eyes wide shut
Camera:Long shots-show the artist's full body and style, allowing the consumer to engage deeper with the group as they now know their music styles, clothing styles and reflected personalities.
Editing:Visual effects:eg, pink sun/lighting, 'heads in the clouds'-this is a metaphor meaning extremely happy-suggesting they are very happy with the girl they are with.
Sound: an upbeat feel good techno like beat, makes the consumer want to dance and sing along, this increases the artist's popularity as they are engaging with their audeince.
Mise en Scene:props-the big speakers in the wall reflect the techno side of the song as it makes the song basey and up beat for the audience. it also follows Goodwin's theory as the music is matching the visuals.
Dance:
Tinie Tempah ft Sweedish House Mafia: Miami to Ibiza
Camera:Point of view shots-throughout the video-allows the audience to see whats happening throught the artists perspective. This enables the audience to engage and form a relationship with the artist as it is although they are sharing his lifestyle.
Editing:the flashing black and white clips throughout the video are flashbacks and memories of the artists 'holiday' and the things he got up to. this reflects the artists personality as fun, laid back and a bit of a party guy.
Sound:starts with non diegetic sound of someone walking away from a plane. this sets the scene as the artist has reached miami or ibiza to start the song, again following Goodwin's theory for Lyrics and visuals matching.
Mise en Scene:Location is on holiday somewhere hot-this is contrapuntal to the beat and lyrics of the song as holidays are assosiated with upbeat vibes and fun.
Rap:
Eminem: I’m not afraid
Camera:Close up- one of the main camera shots seen throughout the video- introduces the artist and builds a relationship with the audience. This builds the artists popularity as consumers like to know about their favourite artists in order to buy into their lifestyles.
Editing:Jump cuts- between Eminem singing, and acting as superman- the jump shots not only represent the narrative and performance basements of the video, but also give the lyrics a deeper understanding for the audience. the words "im not afraid" match well to superman as he is seen as invincible.
Sound: there are no voice overs, extra sounds in this video, however the lyrics and beat of the song create a very intense atmosphere for the listener. Eminem's lyrics relate to real life and his own experiences which enables the consumer to relate to his songs and him as an artist. This again furthers his popularity as the consumer is being deeper informed of his lifestyle and background.
Mise en Scene: High key lighting is used mainly in the video- high key lighting usually creates a happy, calm and loving effect to a music video, however due to the intenseness of the lyrics and beat, it is a contradiction to the song. This can be related to Goodwin's theory, 'links music and visuals' even if it is in a contradicting way.
R&B:
Usher: Nice and Slow
http://www.youtube.com/watch?v=AcXZnqHFOWQ
Camera:Establishing shot-sets a sexy and romantic atmosphere for the song- the use of an establishing shot is to make the audience engage with the artist, song and music video, ecpanding publicity and popularity.
Editing:Cross fading- throughout the beginning- allows the audience to engage with the narrative as well as the artist as it represents his personality and sexuality.
Sound:Lyrics and diegetic sounds-the lyrics represent Usher as a romantic and sensitive person who knows how to love his girlfriend and make her feel special-this expands Usher popularity, especially with women, as it is a desire to have someone like Usher in their life.
Mise en Scene:Location-set in a mansion, assumably Ushers- this reflects his lifestyle and allows the consumer to buy into this, getting to know the desired artist better.
Pop:
Jls: Eyes wide shut
Camera:Long shots-show the artist's full body and style, allowing the consumer to engage deeper with the group as they now know their music styles, clothing styles and reflected personalities.
Editing:Visual effects:eg, pink sun/lighting, 'heads in the clouds'-this is a metaphor meaning extremely happy-suggesting they are very happy with the girl they are with.
Sound: an upbeat feel good techno like beat, makes the consumer want to dance and sing along, this increases the artist's popularity as they are engaging with their audeince.
Mise en Scene:props-the big speakers in the wall reflect the techno side of the song as it makes the song basey and up beat for the audience. it also follows Goodwin's theory as the music is matching the visuals.
Dance:
Tinie Tempah ft Sweedish House Mafia: Miami to Ibiza
Camera:Point of view shots-throughout the video-allows the audience to see whats happening throught the artists perspective. This enables the audience to engage and form a relationship with the artist as it is although they are sharing his lifestyle.
Editing:the flashing black and white clips throughout the video are flashbacks and memories of the artists 'holiday' and the things he got up to. this reflects the artists personality as fun, laid back and a bit of a party guy.
Sound:starts with non diegetic sound of someone walking away from a plane. this sets the scene as the artist has reached miami or ibiza to start the song, again following Goodwin's theory for Lyrics and visuals matching.
Mise en Scene:Location is on holiday somewhere hot-this is contrapuntal to the beat and lyrics of the song as holidays are assosiated with upbeat vibes and fun.
analysing a star-miss g
Throughout the years of Madonna being part of the music industry her image has changed and she clearly uses her music videos to set her new trends and new “believes” (controversial/ average) for her target audience and the general public at times, which is placed in the table above. As she uses her music videos to do this her target audience are influenced by her image and structure by her image and structure of the videos by being narrative/concept based.
music viedo history-miss g
Music video timeline
• 1941: A new invention hits clubs and bars in the USA: The Panoram Soundie is a jukebox that plays short videoclips along with the music.
• 1956: Hollywood discovers the genre of music-centered films. A wave of rock'n'roll films begins (Rock Around the Clock, Don't Knock the Rock, Shake, Rattle and Rock, Rock Pretty Baby, The Girl Can't Help It), and the famous Elvis Presley movies. Some of these films integrated musical performances into a story, others were simply revues.
• 1960: In France a re-invention of the Soundie, the Scopitone gains limited success.
• 1962: British Television invents a new form of music television. Shows like Top Of The Pops, Ready! Steady! Go! and Oh, Boy started as band vehicles and became huge hits.
• 1964: The US-Television market adapts the format. Hullabaloo is one of the first US shows of this kind, followed by Shindig! (NBC) and American Bandstand.
• 1970: The record industry discovers these TV-Shows as a great opportunity to promote their artists. They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV-stage.
• 1975: Bruce Gowers directs the music video "Bohemian Rhapsody" for Queen. Today considered as a landmark in music video as it featured the complete visual grammar of today's music promos.
• 1981: A spin-of company of the American Express Group starts MTV, an experimental satellite channel broadcasting 24 hours of music videos. The first video played was The Buggles "Video Killed the Radio Star". Today the start of MTV is commonly seen as the beginning of the "golden era" of music videos and an unparalleled success story of a new artform in popular culture, although many people see it as the death of the true artist, because now in order to be popular you must be physically appealing.
• 1996: Pop-up Video is first aired on VH1.
Music video stations
• MTV, MTV (USA) (http://www.mtv.com)
• VH-1, VH-1 (USA) (http://www.vh1.com)
• MuchMusic, MuchMusic (Canada) (http://www.muchmusic.com)
• VIVA, VIVA (Germany) (http://www.viva.tv)
• TMF, TMF (Netherland) (http://www.tmf.nl)
More information can be found at on-line at the Wikipedia website, the free encyclopedia
1996: Pop-up Video is first aired on VH1. M2 is launched as a 24-hour music video channel, as MTV has largely replaced videos with other content.
1999: M2 is renamed to MTV2 .
2002: MTV Hits is launched as MTV2 is gradually showing fewer music videos.
2005: Saw the launch of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007
2006: The Norwegian unsigned band Rektor makes the world’s first playable videogame music video game . http:// www.rektor.no
External links and references
• Clipland (http://www.clipland.com/musicvideo.html) A music video database covering nearly every promo made to date
• 1941: A new invention hits clubs and bars in the USA: The Panoram Soundie is a jukebox that plays short videoclips along with the music.
• 1956: Hollywood discovers the genre of music-centered films. A wave of rock'n'roll films begins (Rock Around the Clock, Don't Knock the Rock, Shake, Rattle and Rock, Rock Pretty Baby, The Girl Can't Help It), and the famous Elvis Presley movies. Some of these films integrated musical performances into a story, others were simply revues.
• 1960: In France a re-invention of the Soundie, the Scopitone gains limited success.
• 1962: British Television invents a new form of music television. Shows like Top Of The Pops, Ready! Steady! Go! and Oh, Boy started as band vehicles and became huge hits.
• 1964: The US-Television market adapts the format. Hullabaloo is one of the first US shows of this kind, followed by Shindig! (NBC) and American Bandstand.
• 1970: The record industry discovers these TV-Shows as a great opportunity to promote their artists. They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV-stage.
• 1975: Bruce Gowers directs the music video "Bohemian Rhapsody" for Queen. Today considered as a landmark in music video as it featured the complete visual grammar of today's music promos.
• 1981: A spin-of company of the American Express Group starts MTV, an experimental satellite channel broadcasting 24 hours of music videos. The first video played was The Buggles "Video Killed the Radio Star". Today the start of MTV is commonly seen as the beginning of the "golden era" of music videos and an unparalleled success story of a new artform in popular culture, although many people see it as the death of the true artist, because now in order to be popular you must be physically appealing.
• 1996: Pop-up Video is first aired on VH1.
Music video stations
• MTV, MTV (USA) (http://www.mtv.com)
• VH-1, VH-1 (USA) (http://www.vh1.com)
• MuchMusic, MuchMusic (Canada) (http://www.muchmusic.com)
• VIVA, VIVA (Germany) (http://www.viva.tv)
• TMF, TMF (Netherland) (http://www.tmf.nl)
More information can be found at on-line at the Wikipedia website, the free encyclopedia
1996: Pop-up Video is first aired on VH1. M2 is launched as a 24-hour music video channel, as MTV has largely replaced videos with other content.
1999: M2 is renamed to MTV2 .
2002: MTV Hits is launched as MTV2 is gradually showing fewer music videos.
2005: Saw the launch of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007
2006: The Norwegian unsigned band Rektor makes the world’s first playable videogame music video game . http:// www.rektor.no
External links and references
• Clipland (http://www.clipland.com/musicvideo.html) A music video database covering nearly every promo made to date
album artwork mrs fisher
Album Artwork
How can artwork support an artist’s image?
• Album artwork shows an artist’s background, reflects their star personality and the image they have created through their music.
• It also reflects the genre of the artist’s music
• Album work helps sell an artist as a product, making the audience buy into their image and aspire to be like them.
How has the demand for artwork changed with the introduction of new media technology and what effect has this had on the need for artwork?
• Artwork has gone from a hard copy picture to a digital file format available on download.
• This is because society has become more digital with the new technology being produced all the time.
• Album artwork is no longer only found in a CD case. It has gone to a further extent and is now available online for example fan pages, facebook and itunes.
• Album artwork can also be seen on music channels and adverts when promoting a new album.
• They can also be used as bedroom posters.
From the album artworks you were shown, what connotations were established and how does this affect your understanding of the music or artist?
• East 17- uses dark colours such as blue, black, red and brown. These colours make the image mysterious and grimey. It is set in an alley way, the artists have a relaxed, trouble making look, body language and one is holding a dog on a lead. Low key lighting is used to cast shadows across the artists faces, adding to the mysteriousness of them – the music could be of a grime genre and they seem to be a ‘Jack-the-lad’ type group. They are very laid back and ‘cool’. The positioning of the camera being at a low angle show the boys and superior to the audience and this can come across as quite intimidating.
• Catherine Jenkins- uses a lot of red to connote romance suggesting that the artist album consists of love songs or power ballads. The streak of darkness behind her makes her stand out in the red dress and as it is a long shot, shows off her figure, possibly appealing to men but women equally as they can aspire to look like her. The setting is very theatrical as she is peeping through red curtains which are traditionally associated with theatre- this portrays the artist’s album as being relaxing and chilling and possible full of love songs and power ballads. A good place to hear this music would be in the background of a dinner date/party or on low when working.
How can artwork support an artist’s image?
• Album artwork shows an artist’s background, reflects their star personality and the image they have created through their music.
• It also reflects the genre of the artist’s music
• Album work helps sell an artist as a product, making the audience buy into their image and aspire to be like them.
How has the demand for artwork changed with the introduction of new media technology and what effect has this had on the need for artwork?
• Artwork has gone from a hard copy picture to a digital file format available on download.
• This is because society has become more digital with the new technology being produced all the time.
• Album artwork is no longer only found in a CD case. It has gone to a further extent and is now available online for example fan pages, facebook and itunes.
• Album artwork can also be seen on music channels and adverts when promoting a new album.
• They can also be used as bedroom posters.
From the album artworks you were shown, what connotations were established and how does this affect your understanding of the music or artist?
• East 17- uses dark colours such as blue, black, red and brown. These colours make the image mysterious and grimey. It is set in an alley way, the artists have a relaxed, trouble making look, body language and one is holding a dog on a lead. Low key lighting is used to cast shadows across the artists faces, adding to the mysteriousness of them – the music could be of a grime genre and they seem to be a ‘Jack-the-lad’ type group. They are very laid back and ‘cool’. The positioning of the camera being at a low angle show the boys and superior to the audience and this can come across as quite intimidating.
• Catherine Jenkins- uses a lot of red to connote romance suggesting that the artist album consists of love songs or power ballads. The streak of darkness behind her makes her stand out in the red dress and as it is a long shot, shows off her figure, possibly appealing to men but women equally as they can aspire to look like her. The setting is very theatrical as she is peeping through red curtains which are traditionally associated with theatre- this portrays the artist’s album as being relaxing and chilling and possible full of love songs and power ballads. A good place to hear this music would be in the background of a dinner date/party or on low when working.
album covers-mrs fisher
Album Covers
Choose two artists within the genre of your own music video and analyse three of their album covers.
Genre: Reggae
Artists: Bob Marley; Gregory Isaacs
Bob Marley
This album cover is from the album legend.
It uses dark colours such as black, blue and brown with gold colour writing
for the title and artist name. The dark colours connote mystery and this can
also be conveyed through the relaxed pose of Bob Marley in the photo. This follows point one of Goodwin’s theory; “Music videos demonstrate genre characteristics” Reggae is known to be a chilling and relaxing style of music is generally about being relaxed or love. The body language of the artist is the only of suggesting that the target audience for this music is people that are bubbly, chilled out and quite easy going. There is no location or props to suggest it is aimed at a specific age or gender.
This cover again has no location or props, but it does however use
More colours and has a distorted type image of the artist, this time
Posing as though he is looking at something natural and simplistic.
Generally, the colour green connotes jealousy, yellow happiness and red anger. However this is a contradiction to Bob Marley’s style of music. He sings about love peace and harmony and the colours are used to represent his home country. As they are bright colours too, they bring a bubbly and exciting mood to the cover.
This final Bob Marley cover uses again no props, no location, and the Colours green yellow and red. This repeats throughout his album covers, as
Does his aspiring lyrics of peace love and harmony, with a laid back, easy
Going vibe. The words “One Love” expresses this passion he has for music
And the world he lives in and attracts and audience who share his views.
Gregory Isaacs
Like Bob Marley’s, this album cover uses dark colours and a simple picture
Of the artist looking relaxed and at peace. All of the reggae album covers I Have researched follow a similar style; the artist as the main
Focus, few colours if any and also few words.
This cover has one difference to the rest and it is the use of the
Spliff he is smoking. He looks chilled and marijuana is well known
For its calming effects. This again ties in with the music having a
Relaxing and chilled vibe and compliments this style well.
Choose two artists within the genre of your own music video and analyse three of their album covers.
Genre: Reggae
Artists: Bob Marley; Gregory Isaacs
Bob Marley
This album cover is from the album legend.
It uses dark colours such as black, blue and brown with gold colour writing
for the title and artist name. The dark colours connote mystery and this can
also be conveyed through the relaxed pose of Bob Marley in the photo. This follows point one of Goodwin’s theory; “Music videos demonstrate genre characteristics” Reggae is known to be a chilling and relaxing style of music is generally about being relaxed or love. The body language of the artist is the only of suggesting that the target audience for this music is people that are bubbly, chilled out and quite easy going. There is no location or props to suggest it is aimed at a specific age or gender.
This cover again has no location or props, but it does however use
More colours and has a distorted type image of the artist, this time
Posing as though he is looking at something natural and simplistic.
Generally, the colour green connotes jealousy, yellow happiness and red anger. However this is a contradiction to Bob Marley’s style of music. He sings about love peace and harmony and the colours are used to represent his home country. As they are bright colours too, they bring a bubbly and exciting mood to the cover.
This final Bob Marley cover uses again no props, no location, and the Colours green yellow and red. This repeats throughout his album covers, as
Does his aspiring lyrics of peace love and harmony, with a laid back, easy
Going vibe. The words “One Love” expresses this passion he has for music
And the world he lives in and attracts and audience who share his views.
Gregory Isaacs
Like Bob Marley’s, this album cover uses dark colours and a simple picture
Of the artist looking relaxed and at peace. All of the reggae album covers I Have researched follow a similar style; the artist as the main
Focus, few colours if any and also few words.
This cover has one difference to the rest and it is the use of the
Spliff he is smoking. He looks chilled and marijuana is well known
For its calming effects. This again ties in with the music having a
Relaxing and chilled vibe and compliments this style well.
goodwins theory-miss g
Goodwin's Theory
Goodwin's theory consists of seven key features he believes a music video must include to be successful. The music video must include at least 1 key feature to follow the theory. These key features are:
1. Music videos demonstrate genre characteristics-what you would expect to see in this genre of video.
2.There is a relationship between lyrics and visuals-the words match what the audience is seeing- eg. Roll Deep-Greenlight-the audience will see a set of traffic lights flashing green.
3.There is a relationship between music and visuals-music matches speed, etc, of the video. eg fast pace music will have fast moving pictures
4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work-the close ups appeal a lot for new artists as close up familiarise the audience with the artist.
5.There is frequently reference to notion of looking and particilarly voyeuristic treatment if the female body-eg. telescopes or looking through screens-the video will feature an attractive female and the camera will show off her assests.
6.There is often intertextual reference-the video will be selling off another product eg, Tinie tempah advertises many products such as mercedes and g-star through his lyrics. Britany Spears advertises her own brand of perfume in the video 'one two three'
7.Whether the video is primarily performance based, narrative based or concept based-does the video tell a story? is the artist dancing or acting?
The story is saying that no matter how bad things get she will still be there if he asks; it also means that in doing the unthinkable, they are getting together as a mixed race couple
Wednesday, 14 July 2010
what is a music video? miss g
What is a Music Video?
Music Genres and Examples Of an Artist
dark colours
band playing instruments and singing
narative based
Music Genres and Examples Of an Artist
- R&B-Usher
- Grime-Lethal Bizzle
- Pop-Lady Gaga
- Dance-Prodigy
- Rock-Nickleback
- Bashment-Beenie Man
- Funkyhouse- Donaeo
- Dubstep-Benga
- Bassline-Remixes Existing Artists Songs
- Club classics-Robin S
- Hip Hop-Snoop Dogg
- House-Basement Jaxx
- Blues-Eric Clapton
- Soul-Barry White
- Jazz-Louis Armstrong
- Classical-Beethoven
- Rap-Eminem
- Reggae-Bob Marley
- Opera-Katherine Jenkins
The Purpose Of a Music Video
The Purpose of a music video is to:
- Use as a market tool to promote an artist/song
- Show a short narrative or representation of the artist
- Attract a particular target audience
- Identify an artist/group
- Buy into the artists lifestyle
- Show the different generic conventions of a genre/music video
- Ensure the audience remember the song
- Make a song available to a wide audience
- Show more about the audience
- Build a relationship with the artist
- Make the audience understand more about a song.
Different styles of music videos
Music videos are split into 3 different categories;
- Performance-singing/dancing
- Narrative-telling the audience a story
- Concept-selling the audience and idea/theme/ideology
Some music videos contain a mixture of the different styles and some conatin only one.
I have analysed and given an example of how the three categories are show in Christina Aguilera's video, 'Beautiful'.
The video contains all 3 elements:
Performance-The artist is singing
Narrative-The different images of people are showing how they are being bullied because of the way they look
Concept-The ideology and message of the video is that everyone is beautiful and should be treated equally
Generic Conventions of a Music Video
Conventions of a music video vary depending on the genre, mood of the video and whether the artist is part of a group or a solo act.
The genereic conventions of an r'n'b video by a solo artist would be:
- having the cameras main focus on the artist, so the audience are aware of who is singing the song.
- it may include back up dancers who would be shown in the back ground but do not get much attention.
- the audience could expect to see a mixed gender of both men and women mingling.
- some R'n'B videos are filmed with a 'partying' atmoshphere background.
The generic conventions of a music video for a girl band however would be slightly different:
- the concentration would be spread around each member.
- groups with a 'main singer' have slightly more shots on that person but the audience will also see group shots. This is usually seen when a dance routine has been made for the group to follow together.
- male back up dancers are usually seen in girl band videos as the songs are usually about relationships or men.
- the girls are always in sexy outfits, aiming largely at the male audience.
The generic conventions of a rock music video contrasts completely with RnB and Pop videos. it generally uses dark colours and atmospheres, eg, low key lighting and costumes. generic conventions of a rock video consist of:
- equipment
- rock artists are generally men with long-ish hair and baggy clothes
- usually narative based and tel a story which relates to the lyrics
Examples of generic conventions in music videos:
- Girl band-"The Saturdays-Work"
- Rock-"Guns & Roses-November Rain"
- RnB-"R.Kelly-Storm is Over"
- Boy Band-"The Wanted-All Time Low"
- Pop-"Katy Perry-Teenage Dream"
- Dance-"Living Joy-I'm a Dreamer"
- Rap-"Lil Wayne-Lollipop"
- Indie-"Oasis-Wonderwall"
- Grime-"Skepta-Rescue Me"
- Garage-"Dj Luck-Sambucca"
- Metal-"Linkin Park-Numb"
close ups of attractive women (themselves)
make up, skimpy outfits
something to dance with or on
low key lighting-creates mysterious effect
low key lighting
video tells a story
male artist-long hair baggy clothes
shown playing instruments and singing
outside location
concept based
artist is positioned in middle-main focus
boy band is the main focus
dresed in the latest trends
props are used
artist dressed in latest fashions
hot male back up dancers
narrative based
fun, patry lifestyle narrative
bright neon colours, flashy lights
artist is rarely seen singing, but featured in it many times
based in a club/at a party
includes fancy cars and big houses
artist is dressed in latest trends
minimum dancing
hot female dancers
artist are male and have long hair
playing instruments alot of the time
narrative based
realistic locations
video represents friendship
high key ighting gives a bright, happy atmosphere
set in a club
men and women, 18-25 are the main dancers
performance based
dressed sexy and smart
dark colours
band playing instruments and singing
narative based
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