Music video timeline
• 1941: A new invention hits clubs and bars in the USA: The Panoram Soundie is a jukebox that plays short videoclips along with the music.
• 1956: Hollywood discovers the genre of music-centered films. A wave of rock'n'roll films begins (Rock Around the Clock, Don't Knock the Rock, Shake, Rattle and Rock, Rock Pretty Baby, The Girl Can't Help It), and the famous Elvis Presley movies. Some of these films integrated musical performances into a story, others were simply revues.
• 1960: In France a re-invention of the Soundie, the Scopitone gains limited success.
• 1962: British Television invents a new form of music television. Shows like Top Of The Pops, Ready! Steady! Go! and Oh, Boy started as band vehicles and became huge hits.
• 1964: The US-Television market adapts the format. Hullabaloo is one of the first US shows of this kind, followed by Shindig! (NBC) and American Bandstand.
• 1970: The record industry discovers these TV-Shows as a great opportunity to promote their artists. They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV-stage.
• 1975: Bruce Gowers directs the music video "Bohemian Rhapsody" for Queen. Today considered as a landmark in music video as it featured the complete visual grammar of today's music promos.
• 1981: A spin-of company of the American Express Group starts MTV, an experimental satellite channel broadcasting 24 hours of music videos. The first video played was The Buggles "Video Killed the Radio Star". Today the start of MTV is commonly seen as the beginning of the "golden era" of music videos and an unparalleled success story of a new artform in popular culture, although many people see it as the death of the true artist, because now in order to be popular you must be physically appealing.
• 1996: Pop-up Video is first aired on VH1.
Music video stations
• MTV, MTV (USA) (http://www.mtv.com)
• VH-1, VH-1 (USA) (http://www.vh1.com)
• MuchMusic, MuchMusic (Canada) (http://www.muchmusic.com)
• VIVA, VIVA (Germany) (http://www.viva.tv)
• TMF, TMF (Netherland) (http://www.tmf.nl)
More information can be found at on-line at the Wikipedia website, the free encyclopedia
1996: Pop-up Video is first aired on VH1. M2 is launched as a 24-hour music video channel, as MTV has largely replaced videos with other content.
1999: M2 is renamed to MTV2 .
2002: MTV Hits is launched as MTV2 is gradually showing fewer music videos.
2005: Saw the launch of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007
2006: The Norwegian unsigned band Rektor makes the world’s first playable videogame music video game . http:// www.rektor.no
External links and references
• Clipland (http://www.clipland.com/musicvideo.html) A music video database covering nearly every promo made to date
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