Goodwin's Theory
Goodwin's theory consists of seven key features he believes a music video must include to be successful. The music video must include at least 1 key feature to follow the theory. These key features are:
1. Music videos demonstrate genre characteristics-what you would expect to see in this genre of video.
2.There is a relationship between lyrics and visuals-the words match what the audience is seeing- eg. Roll Deep-Greenlight-the audience will see a set of traffic lights flashing green.
3.There is a relationship between music and visuals-music matches speed, etc, of the video. eg fast pace music will have fast moving pictures
4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work-the close ups appeal a lot for new artists as close up familiarise the audience with the artist.
5.There is frequently reference to notion of looking and particilarly voyeuristic treatment if the female body-eg. telescopes or looking through screens-the video will feature an attractive female and the camera will show off her assests.
6.There is often intertextual reference-the video will be selling off another product eg, Tinie tempah advertises many products such as mercedes and g-star through his lyrics. Britany Spears advertises her own brand of perfume in the video 'one two three'
7.Whether the video is primarily performance based, narrative based or concept based-does the video tell a story? is the artist dancing or acting?
The story is saying that no matter how bad things get she will still be there if he asks; it also means that in doing the unthinkable, they are getting together as a mixed race couple
You have included the main points from Goodwin's theory but you have not included a music video to support the theory. You need to find a music video and analyse it to show your understanding of how Goodwin's theory can be seen in the video. Also you will need to embed the music video too.
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