questionnaire; results; evaluation-miss g

Questionnaire
1) Are you:
Male or female

2) Which age bracket do you fit into:
16- 17-24 25-40 41-60 60+

3) Please state your favourite genre

_________________________________________

4) Why?
_________________________________________

5) Who is currently your favourite artist?
_________________________________________

6) Do you prefer British or American artists?
British American

7) Do you download or purchase CD’s?
Download Purchase

8) How much do you spend roughly on music a month? (if you purchase)

£1-10 £11-30 £31-50 £50+ (please state)

9) Does an album cover attract you to an artist?
Yes No

10) What music channels do you watch?
MTV Kiss ChannelU SmashHits Kerrang Other(please state)
__________________________________

11) What would you expect to see in a music video of reggae genre?
___________________________________

12) Do you prefer narrative, concepts or performance based music videos and why?
Concept Performance Narrative
___________________________________

13) What record label do you think is most successful at the moment?
Sony Music Entertainment EMI Group Warner Music Group Universal Music Group

14) Can you relate to the lyrics of your favourite song?
Yes No

15) Do you prefer solo artists or groups?
Solo Group

16) What do you think Shani’s interests and beliefs are and why?
___________________________________________








Questionnaire Results
1) Are you:
Male 10 or female 10
2) Which age bracket do you fit into:
-16 4 17-24 9 25-40 5 41-60 2 60+ 0
3) Please state your favourite genre
RnB HipHop Reggae Grime Pop

4) Why?
Upbeat, Exciting, Easy to sing along to, Relaxing, Gripping, Relates to real life
_________________________________________

5) Who is currently your favourite artist?
Tinie Tempah, Skepta, The Saturdays, Chris Brown, Usher, Cheryl Cole, Justin Bieber
_________________________________________

6) Do you prefer British or American artists?
British / American - participants could not decide.

7) Do you download or purchase CD’s?
Download 16 Purchase 4

8) How much do you spend roughly on music a month? (if you purchase)

£1-10 0 £11-30 4 £31-50 0 £50+ 0

9) Does an album cover attract you to an artist?
Yes 6 No 14

10) What music channels do you watch?
MTV 20 Kiss 16 ChannelU 6 SmashHits 8 Kerrang 2 Other(please state) 7
Flava, Starz, The Box
__________________________________

11) What would you expect to see in a music video of reggae genre?
Lots of colour, Different camera shots, Some kind of story line, Based on love/relationships
___________________________________

12) Do you prefer narrative, concepts or performance based music videos and why?
Concept 2 Performance 15 Narrative 18
___________________________________

13) What record label do you think is most successful at the moment?
Sony Music Entertainment EMI Group Warner Music Group Universal Music Group
Participants did not know about the record labels.

14) Can you relate to the lyrics of your favourite song?
Yes 17 No 3

15) Do you prefer solo artists or groups?
Solo 16 Group 4

16) What do you think Shani’s interests and beliefs are and why?
Love and her boyfriend is a very important thing in her life, as well as friends, fashion and her passion for music.
___________________________________________







Questionnaire Evaluation
By carrying out this questionnaire, I have gained much more knowledge as to what the audience want from a music video. As the target audience for my music video is 16-26 year olds I decided to keep the participants of the questionnaire within this age bracket.
After assessing the results I found many interesting things including the fact that the younger generation these days prefer solo artists as a pose to groups as they are seen as quite ‘cheesy’.
The questionnaire was handed to an equal genre ratio at 50:50. This made it interesting as we had equal views from both genders where they both answered pretty much the same things.
It was interesting to see that the lower aged participants were interested in grime and hip hop, particularly the males, where as the older aged participants preferred pop RnB and some even reggae.
This questionnaire has helped very much with the research of my music video as it has enabled me to provide the audience with what they want and make improvements or changes to the things that were not already included.
I was glad to see that when asked what Shani’s interests and Beliefs are, the audience were able to describe exactly how the video has tried to represent her, which meant the music video was a success.