Shani
Subculture values and beliefs
• Love
• Lust
• Relationships
• Sex
• Spending time with your partner
• Affection for your partner
Analysing the lyrics
(Intro)
Whoooaa yeaahhh
Whooooaa ooo
Ohh yeaahhh
Whoooaa
Boy you waan fi hold me
Put your arms right around me
Mi no seh me give u di tightest hold u eva get inna your life.
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest hold you ever get inna your life.
Woo hoo….
The intro for ‘hold me’ talks about Shani putting her arms around her man and holding or cuddling him. This represents the subculture of relationships and showing affection to the person you are in a relationship with. She is telling him that he will never find someone who can hold him like she can and is basically telling him it will be hard to replace her.
this verse is set in her bedroom, she runs up the stairs walks into the bedroom and goes straight to the computer to watch Gyptian's video. this is because her song is a reply version to him, her lover. This is also the chorus.
(Verse 1)
You eye dem dry and you nuh care
So me go give it anytime anywhere
Inna di square
Seh you nuh care
Me a yuh woman so me affi be there
Well u seh you want a girl who'll take you away
Baby come behind me lemme whine pon u……. wid it good
You affi feel it
Will have you coming back for more.
Verse 1 is Shani telling her man that because she is his girl, she will hold/hug him no matter where they are and no matter who is there. It again represents her values of love and affection for her partner and begins to enter the subculture of sex when she says ‘lemme whine pon u’. It is filmed in her bedroom again, however she is singing and dancing infront of the mirror and admiring the necklace he gave her.
Hook:
Boy you waan fi hold me
Put your arms right around me
Me no seh me gi you de tightest hold you ever get inna your life
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest grip you ever did see in your life.
The chorus again, this chorus version is filmed as she lays on a silk sheet, imagining him being there with her and singing to him. The sheets are covered in red rose petals to represent the romance subculture.
(Verse 2)
Pon you bike me a ride it like voom voom voom voom
Cock up me bumpa and ah boom boom boom boom
Lift it up and drop it boy boo doom boom boom boom
No time to play around boy just get to my room
Me outta control ….a real man me want in my soul
But me know you are de one so don't bother take long
Me a de gal who go hold you down.
This verse refers to the sex value the most as the lyrics are very sexual and talk about how she wants to sleep with him. The first line means she is going to make love with him with her on top.
Hook:
Boy you waan fi hold me
Put your arms right around me
Me no seh me gi you de tightest hold you ever get inna your life
The lines of these verses are different positions she would like to make love with him in. In this part she is filmed with different shots of her dancing and singing, and on the silk sheets singing again. They flash back and forward to one another .
Break:
Pon you bike me a ride … like voom voom voom voom
Cock up me bumpa and ah boom boom boom boom
Lift it up and drop it boy boo doom boom boom boom
No time to play around boy just get to my room
Me outta control a real man me want in my soul
Me know you are de one so don't bother take long
Me a de gal who go hold you down.
This is where the pattern of the song changes. This again is referring to the different positions she would like to make love in and the lyrics are the same as verse 2. It then gets more into the emotions of making love as she is talking about him going deeper. ‘me know you are de one’ reflects her love for him as she is sure he is the one person she wants to be with and wouldn’t want to be doing this with any other man. This relates to the sex subculture.
(Hook)
Boy me waan fi hold yuh
Put di ting right around me
Me no seh me gi you de tightest hold you ever did see in your life.
Boy u waan fi just squeeze me put de ting right around me
Me no seh me gi you de tightest grip you ever did see in your life.
Refer to intro. Lyrics are the same.
(repeat Verse 2)
(repeat Hook)
(repeat Verse 1)
At the very end of the video, the main song fades and the audience can see the artist walking along side a candle lit river with her song playing lighty in the background. this again relates to the romance subculture.
The video for 'Hold Me' will be a narrative based video and will tell a story of how she feels for her partner, the way she cares for him and will be there for him always. it expresses the passion and attraction she has for him.
the video will consist of locations such as a bedroom, a park, places where she is able to think about her partner and how much she misses him.
the video will consist of a variety of camera shots including close ups, extreme close ups, mid shot and long shots. the camera work will also include high and low angleing, panning and possibly tracking movement.
Tuesday, 12 October 2010
record labels-miss g
Record Labels
Major Record Labels
Major labels 1988–1998 (Big Six)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group
6. Polygram
Major labels 1998–2004 (Big Five)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group (Polygram absorbed into UMG)
Major labels 2004–2008 (Big Four)
1. Warner Music Group
2. EMI
3. Sony BMG (Sony and BMG joint-venture)
4. Universal Music Group
Major labels since 2009 (Big Four)
1. Sony Music Entertainment
2. EMI Group
3. Warner Music Group
4. Universal Music Group
Overall..
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. The current incarnation of the company was formed in 2004 when it was spun off from Time Warner, and as a result, Time Warner no longer retains any ownership, despite the name. Warner Music Group also has a music publishing arm called Warner/Chappell Music, which is currently one of the world's largest music-publishing companies.
EMI (Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of record labels in the recording industry, making it one of the "big four" record companies and a member of the RIAA. EMI Group also has a major publishing arm - EMI Music Publishing - based in New York City. The company was once a constituent of the FTSE 100 Index but is now wholly owned by Terra Firma Capital Partners.
Sony Music (SME or Sony Music) is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America.
BMG Music (Bertelsmann Music Group), was a division of Bertelsmann before its completion of sale of the majority of its assets to Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann. It consisted of the BMG Music Publishing company, the world's third largest music publisher and the world's largest independent music publisher, and the 50% share of the joint venture with Sony Music Entertainment, Sony BMG Music Entertainment (Sony BMG). The joint venture with Sony Music was set up in August 2004. It reduced the Big Five record companies to the Big Four record companies. At that time, the company had a 21.5% share in the global music market.[1] Sony Music and BMG remained separate in Japan, although BMG Music Japan was wholly owned by Sony BMG.
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of international French media conglomerate Vivendi. Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.Vivendi's headquarters are in Paris, France. The UMG global headquarters are located New York City. Other major offices are located in Universal City and Santa Monica, along with Universal Music Group Nashville in Nashville; in the UK the group has a number of offices in London and Romford, and in Japan the group has a office in Minato, Tokyo.
Polygram was the name from 1972 of the major label recording company started by Philips as a holding company for its music interests in 1945. In 1999 it was sold to Seagram and merged into Universal Music Group.
Major Record Labels
Major labels 1988–1998 (Big Six)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group
6. Polygram
Major labels 1998–2004 (Big Five)
1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group (Polygram absorbed into UMG)
Major labels 2004–2008 (Big Four)
1. Warner Music Group
2. EMI
3. Sony BMG (Sony and BMG joint-venture)
4. Universal Music Group
Major labels since 2009 (Big Four)
1. Sony Music Entertainment
2. EMI Group
3. Warner Music Group
4. Universal Music Group
Overall..
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. The current incarnation of the company was formed in 2004 when it was spun off from Time Warner, and as a result, Time Warner no longer retains any ownership, despite the name. Warner Music Group also has a music publishing arm called Warner/Chappell Music, which is currently one of the world's largest music-publishing companies.
EMI (Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of record labels in the recording industry, making it one of the "big four" record companies and a member of the RIAA. EMI Group also has a major publishing arm - EMI Music Publishing - based in New York City. The company was once a constituent of the FTSE 100 Index but is now wholly owned by Terra Firma Capital Partners.
Sony Music (SME or Sony Music) is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America.
BMG Music (Bertelsmann Music Group), was a division of Bertelsmann before its completion of sale of the majority of its assets to Sony Corporation of America on October 1, 2008. It was established in 1987 to combine the music label activities of Bertelsmann. It consisted of the BMG Music Publishing company, the world's third largest music publisher and the world's largest independent music publisher, and the 50% share of the joint venture with Sony Music Entertainment, Sony BMG Music Entertainment (Sony BMG). The joint venture with Sony Music was set up in August 2004. It reduced the Big Five record companies to the Big Four record companies. At that time, the company had a 21.5% share in the global music market.[1] Sony Music and BMG remained separate in Japan, although BMG Music Japan was wholly owned by Sony BMG.
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of international French media conglomerate Vivendi. Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.Vivendi's headquarters are in Paris, France. The UMG global headquarters are located New York City. Other major offices are located in Universal City and Santa Monica, along with Universal Music Group Nashville in Nashville; in the UK the group has a number of offices in London and Romford, and in Japan the group has a office in Minato, Tokyo.
Polygram was the name from 1972 of the major label recording company started by Philips as a holding company for its music interests in 1945. In 1999 it was sold to Seagram and merged into Universal Music Group.
analysing videos; rap, pop, dance-miss G
Analysing Music Videos
Rap:
Eminem: I’m not afraid
Camera:Close up- one of the main camera shots seen throughout the video- introduces the artist and builds a relationship with the audience. This builds the artists popularity as consumers like to know about their favourite artists in order to buy into their lifestyles.
Editing:Jump cuts- between Eminem singing, and acting as superman- the jump shots not only represent the narrative and performance basements of the video, but also give the lyrics a deeper understanding for the audience. the words "im not afraid" match well to superman as he is seen as invincible.
Sound: there are no voice overs, extra sounds in this video, however the lyrics and beat of the song create a very intense atmosphere for the listener. Eminem's lyrics relate to real life and his own experiences which enables the consumer to relate to his songs and him as an artist. This again furthers his popularity as the consumer is being deeper informed of his lifestyle and background.
Mise en Scene: High key lighting is used mainly in the video- high key lighting usually creates a happy, calm and loving effect to a music video, however due to the intenseness of the lyrics and beat, it is a contradiction to the song. This can be related to Goodwin's theory, 'links music and visuals' even if it is in a contradicting way.
R&B:
Usher: Nice and Slow
http://www.youtube.com/watch?v=AcXZnqHFOWQ
Camera:Establishing shot-sets a sexy and romantic atmosphere for the song- the use of an establishing shot is to make the audience engage with the artist, song and music video, ecpanding publicity and popularity.
Editing:Cross fading- throughout the beginning- allows the audience to engage with the narrative as well as the artist as it represents his personality and sexuality.
Sound:Lyrics and diegetic sounds-the lyrics represent Usher as a romantic and sensitive person who knows how to love his girlfriend and make her feel special-this expands Usher popularity, especially with women, as it is a desire to have someone like Usher in their life.
Mise en Scene:Location-set in a mansion, assumably Ushers- this reflects his lifestyle and allows the consumer to buy into this, getting to know the desired artist better.
Pop:
Jls: Eyes wide shut
Camera:Long shots-show the artist's full body and style, allowing the consumer to engage deeper with the group as they now know their music styles, clothing styles and reflected personalities.
Editing:Visual effects:eg, pink sun/lighting, 'heads in the clouds'-this is a metaphor meaning extremely happy-suggesting they are very happy with the girl they are with.
Sound: an upbeat feel good techno like beat, makes the consumer want to dance and sing along, this increases the artist's popularity as they are engaging with their audeince.
Mise en Scene:props-the big speakers in the wall reflect the techno side of the song as it makes the song basey and up beat for the audience. it also follows Goodwin's theory as the music is matching the visuals.
Dance:
Tinie Tempah ft Sweedish House Mafia: Miami to Ibiza
Camera:Point of view shots-throughout the video-allows the audience to see whats happening throught the artists perspective. This enables the audience to engage and form a relationship with the artist as it is although they are sharing his lifestyle.
Editing:the flashing black and white clips throughout the video are flashbacks and memories of the artists 'holiday' and the things he got up to. this reflects the artists personality as fun, laid back and a bit of a party guy.
Sound:starts with non diegetic sound of someone walking away from a plane. this sets the scene as the artist has reached miami or ibiza to start the song, again following Goodwin's theory for Lyrics and visuals matching.
Mise en Scene:Location is on holiday somewhere hot-this is contrapuntal to the beat and lyrics of the song as holidays are assosiated with upbeat vibes and fun.
Rap:
Eminem: I’m not afraid
Camera:Close up- one of the main camera shots seen throughout the video- introduces the artist and builds a relationship with the audience. This builds the artists popularity as consumers like to know about their favourite artists in order to buy into their lifestyles.
Editing:Jump cuts- between Eminem singing, and acting as superman- the jump shots not only represent the narrative and performance basements of the video, but also give the lyrics a deeper understanding for the audience. the words "im not afraid" match well to superman as he is seen as invincible.
Sound: there are no voice overs, extra sounds in this video, however the lyrics and beat of the song create a very intense atmosphere for the listener. Eminem's lyrics relate to real life and his own experiences which enables the consumer to relate to his songs and him as an artist. This again furthers his popularity as the consumer is being deeper informed of his lifestyle and background.
Mise en Scene: High key lighting is used mainly in the video- high key lighting usually creates a happy, calm and loving effect to a music video, however due to the intenseness of the lyrics and beat, it is a contradiction to the song. This can be related to Goodwin's theory, 'links music and visuals' even if it is in a contradicting way.
R&B:
Usher: Nice and Slow
http://www.youtube.com/watch?v=AcXZnqHFOWQ
Camera:Establishing shot-sets a sexy and romantic atmosphere for the song- the use of an establishing shot is to make the audience engage with the artist, song and music video, ecpanding publicity and popularity.
Editing:Cross fading- throughout the beginning- allows the audience to engage with the narrative as well as the artist as it represents his personality and sexuality.
Sound:Lyrics and diegetic sounds-the lyrics represent Usher as a romantic and sensitive person who knows how to love his girlfriend and make her feel special-this expands Usher popularity, especially with women, as it is a desire to have someone like Usher in their life.
Mise en Scene:Location-set in a mansion, assumably Ushers- this reflects his lifestyle and allows the consumer to buy into this, getting to know the desired artist better.
Pop:
Jls: Eyes wide shut
Camera:Long shots-show the artist's full body and style, allowing the consumer to engage deeper with the group as they now know their music styles, clothing styles and reflected personalities.
Editing:Visual effects:eg, pink sun/lighting, 'heads in the clouds'-this is a metaphor meaning extremely happy-suggesting they are very happy with the girl they are with.
Sound: an upbeat feel good techno like beat, makes the consumer want to dance and sing along, this increases the artist's popularity as they are engaging with their audeince.
Mise en Scene:props-the big speakers in the wall reflect the techno side of the song as it makes the song basey and up beat for the audience. it also follows Goodwin's theory as the music is matching the visuals.
Dance:
Tinie Tempah ft Sweedish House Mafia: Miami to Ibiza
Camera:Point of view shots-throughout the video-allows the audience to see whats happening throught the artists perspective. This enables the audience to engage and form a relationship with the artist as it is although they are sharing his lifestyle.
Editing:the flashing black and white clips throughout the video are flashbacks and memories of the artists 'holiday' and the things he got up to. this reflects the artists personality as fun, laid back and a bit of a party guy.
Sound:starts with non diegetic sound of someone walking away from a plane. this sets the scene as the artist has reached miami or ibiza to start the song, again following Goodwin's theory for Lyrics and visuals matching.
Mise en Scene:Location is on holiday somewhere hot-this is contrapuntal to the beat and lyrics of the song as holidays are assosiated with upbeat vibes and fun.
analysing a star-miss g
Throughout the years of Madonna being part of the music industry her image has changed and she clearly uses her music videos to set her new trends and new “believes” (controversial/ average) for her target audience and the general public at times, which is placed in the table above. As she uses her music videos to do this her target audience are influenced by her image and structure by her image and structure of the videos by being narrative/concept based.
music viedo history-miss g
Music video timeline
• 1941: A new invention hits clubs and bars in the USA: The Panoram Soundie is a jukebox that plays short videoclips along with the music.
• 1956: Hollywood discovers the genre of music-centered films. A wave of rock'n'roll films begins (Rock Around the Clock, Don't Knock the Rock, Shake, Rattle and Rock, Rock Pretty Baby, The Girl Can't Help It), and the famous Elvis Presley movies. Some of these films integrated musical performances into a story, others were simply revues.
• 1960: In France a re-invention of the Soundie, the Scopitone gains limited success.
• 1962: British Television invents a new form of music television. Shows like Top Of The Pops, Ready! Steady! Go! and Oh, Boy started as band vehicles and became huge hits.
• 1964: The US-Television market adapts the format. Hullabaloo is one of the first US shows of this kind, followed by Shindig! (NBC) and American Bandstand.
• 1970: The record industry discovers these TV-Shows as a great opportunity to promote their artists. They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV-stage.
• 1975: Bruce Gowers directs the music video "Bohemian Rhapsody" for Queen. Today considered as a landmark in music video as it featured the complete visual grammar of today's music promos.
• 1981: A spin-of company of the American Express Group starts MTV, an experimental satellite channel broadcasting 24 hours of music videos. The first video played was The Buggles "Video Killed the Radio Star". Today the start of MTV is commonly seen as the beginning of the "golden era" of music videos and an unparalleled success story of a new artform in popular culture, although many people see it as the death of the true artist, because now in order to be popular you must be physically appealing.
• 1996: Pop-up Video is first aired on VH1.
Music video stations
• MTV, MTV (USA) (http://www.mtv.com)
• VH-1, VH-1 (USA) (http://www.vh1.com)
• MuchMusic, MuchMusic (Canada) (http://www.muchmusic.com)
• VIVA, VIVA (Germany) (http://www.viva.tv)
• TMF, TMF (Netherland) (http://www.tmf.nl)
More information can be found at on-line at the Wikipedia website, the free encyclopedia
1996: Pop-up Video is first aired on VH1. M2 is launched as a 24-hour music video channel, as MTV has largely replaced videos with other content.
1999: M2 is renamed to MTV2 .
2002: MTV Hits is launched as MTV2 is gradually showing fewer music videos.
2005: Saw the launch of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007
2006: The Norwegian unsigned band Rektor makes the world’s first playable videogame music video game . http:// www.rektor.no
External links and references
• Clipland (http://www.clipland.com/musicvideo.html) A music video database covering nearly every promo made to date
• 1941: A new invention hits clubs and bars in the USA: The Panoram Soundie is a jukebox that plays short videoclips along with the music.
• 1956: Hollywood discovers the genre of music-centered films. A wave of rock'n'roll films begins (Rock Around the Clock, Don't Knock the Rock, Shake, Rattle and Rock, Rock Pretty Baby, The Girl Can't Help It), and the famous Elvis Presley movies. Some of these films integrated musical performances into a story, others were simply revues.
• 1960: In France a re-invention of the Soundie, the Scopitone gains limited success.
• 1962: British Television invents a new form of music television. Shows like Top Of The Pops, Ready! Steady! Go! and Oh, Boy started as band vehicles and became huge hits.
• 1964: The US-Television market adapts the format. Hullabaloo is one of the first US shows of this kind, followed by Shindig! (NBC) and American Bandstand.
• 1970: The record industry discovers these TV-Shows as a great opportunity to promote their artists. They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV-stage.
• 1975: Bruce Gowers directs the music video "Bohemian Rhapsody" for Queen. Today considered as a landmark in music video as it featured the complete visual grammar of today's music promos.
• 1981: A spin-of company of the American Express Group starts MTV, an experimental satellite channel broadcasting 24 hours of music videos. The first video played was The Buggles "Video Killed the Radio Star". Today the start of MTV is commonly seen as the beginning of the "golden era" of music videos and an unparalleled success story of a new artform in popular culture, although many people see it as the death of the true artist, because now in order to be popular you must be physically appealing.
• 1996: Pop-up Video is first aired on VH1.
Music video stations
• MTV, MTV (USA) (http://www.mtv.com)
• VH-1, VH-1 (USA) (http://www.vh1.com)
• MuchMusic, MuchMusic (Canada) (http://www.muchmusic.com)
• VIVA, VIVA (Germany) (http://www.viva.tv)
• TMF, TMF (Netherland) (http://www.tmf.nl)
More information can be found at on-line at the Wikipedia website, the free encyclopedia
1996: Pop-up Video is first aired on VH1. M2 is launched as a 24-hour music video channel, as MTV has largely replaced videos with other content.
1999: M2 is renamed to MTV2 .
2002: MTV Hits is launched as MTV2 is gradually showing fewer music videos.
2005: Saw the launch of the website YouTube, which made the viewing of online video faster and easier; MySpace's video functionality, which uses similar technology, launched in 2007
2006: The Norwegian unsigned band Rektor makes the world’s first playable videogame music video game . http:// www.rektor.no
External links and references
• Clipland (http://www.clipland.com/musicvideo.html) A music video database covering nearly every promo made to date
album artwork mrs fisher
Album Artwork
How can artwork support an artist’s image?
• Album artwork shows an artist’s background, reflects their star personality and the image they have created through their music.
• It also reflects the genre of the artist’s music
• Album work helps sell an artist as a product, making the audience buy into their image and aspire to be like them.
How has the demand for artwork changed with the introduction of new media technology and what effect has this had on the need for artwork?
• Artwork has gone from a hard copy picture to a digital file format available on download.
• This is because society has become more digital with the new technology being produced all the time.
• Album artwork is no longer only found in a CD case. It has gone to a further extent and is now available online for example fan pages, facebook and itunes.
• Album artwork can also be seen on music channels and adverts when promoting a new album.
• They can also be used as bedroom posters.
From the album artworks you were shown, what connotations were established and how does this affect your understanding of the music or artist?
• East 17- uses dark colours such as blue, black, red and brown. These colours make the image mysterious and grimey. It is set in an alley way, the artists have a relaxed, trouble making look, body language and one is holding a dog on a lead. Low key lighting is used to cast shadows across the artists faces, adding to the mysteriousness of them – the music could be of a grime genre and they seem to be a ‘Jack-the-lad’ type group. They are very laid back and ‘cool’. The positioning of the camera being at a low angle show the boys and superior to the audience and this can come across as quite intimidating.
• Catherine Jenkins- uses a lot of red to connote romance suggesting that the artist album consists of love songs or power ballads. The streak of darkness behind her makes her stand out in the red dress and as it is a long shot, shows off her figure, possibly appealing to men but women equally as they can aspire to look like her. The setting is very theatrical as she is peeping through red curtains which are traditionally associated with theatre- this portrays the artist’s album as being relaxing and chilling and possible full of love songs and power ballads. A good place to hear this music would be in the background of a dinner date/party or on low when working.
How can artwork support an artist’s image?
• Album artwork shows an artist’s background, reflects their star personality and the image they have created through their music.
• It also reflects the genre of the artist’s music
• Album work helps sell an artist as a product, making the audience buy into their image and aspire to be like them.
How has the demand for artwork changed with the introduction of new media technology and what effect has this had on the need for artwork?
• Artwork has gone from a hard copy picture to a digital file format available on download.
• This is because society has become more digital with the new technology being produced all the time.
• Album artwork is no longer only found in a CD case. It has gone to a further extent and is now available online for example fan pages, facebook and itunes.
• Album artwork can also be seen on music channels and adverts when promoting a new album.
• They can also be used as bedroom posters.
From the album artworks you were shown, what connotations were established and how does this affect your understanding of the music or artist?
• East 17- uses dark colours such as blue, black, red and brown. These colours make the image mysterious and grimey. It is set in an alley way, the artists have a relaxed, trouble making look, body language and one is holding a dog on a lead. Low key lighting is used to cast shadows across the artists faces, adding to the mysteriousness of them – the music could be of a grime genre and they seem to be a ‘Jack-the-lad’ type group. They are very laid back and ‘cool’. The positioning of the camera being at a low angle show the boys and superior to the audience and this can come across as quite intimidating.
• Catherine Jenkins- uses a lot of red to connote romance suggesting that the artist album consists of love songs or power ballads. The streak of darkness behind her makes her stand out in the red dress and as it is a long shot, shows off her figure, possibly appealing to men but women equally as they can aspire to look like her. The setting is very theatrical as she is peeping through red curtains which are traditionally associated with theatre- this portrays the artist’s album as being relaxing and chilling and possible full of love songs and power ballads. A good place to hear this music would be in the background of a dinner date/party or on low when working.
album covers-mrs fisher
Album Covers
Choose two artists within the genre of your own music video and analyse three of their album covers.
Genre: Reggae
Artists: Bob Marley; Gregory Isaacs
Bob Marley
This album cover is from the album legend.
It uses dark colours such as black, blue and brown with gold colour writing
for the title and artist name. The dark colours connote mystery and this can
also be conveyed through the relaxed pose of Bob Marley in the photo. This follows point one of Goodwin’s theory; “Music videos demonstrate genre characteristics” Reggae is known to be a chilling and relaxing style of music is generally about being relaxed or love. The body language of the artist is the only of suggesting that the target audience for this music is people that are bubbly, chilled out and quite easy going. There is no location or props to suggest it is aimed at a specific age or gender.
This cover again has no location or props, but it does however use
More colours and has a distorted type image of the artist, this time
Posing as though he is looking at something natural and simplistic.
Generally, the colour green connotes jealousy, yellow happiness and red anger. However this is a contradiction to Bob Marley’s style of music. He sings about love peace and harmony and the colours are used to represent his home country. As they are bright colours too, they bring a bubbly and exciting mood to the cover.
This final Bob Marley cover uses again no props, no location, and the Colours green yellow and red. This repeats throughout his album covers, as
Does his aspiring lyrics of peace love and harmony, with a laid back, easy
Going vibe. The words “One Love” expresses this passion he has for music
And the world he lives in and attracts and audience who share his views.
Gregory Isaacs
Like Bob Marley’s, this album cover uses dark colours and a simple picture
Of the artist looking relaxed and at peace. All of the reggae album covers I Have researched follow a similar style; the artist as the main
Focus, few colours if any and also few words.
This cover has one difference to the rest and it is the use of the
Spliff he is smoking. He looks chilled and marijuana is well known
For its calming effects. This again ties in with the music having a
Relaxing and chilled vibe and compliments this style well.
Choose two artists within the genre of your own music video and analyse three of their album covers.
Genre: Reggae
Artists: Bob Marley; Gregory Isaacs
Bob Marley
This album cover is from the album legend.
It uses dark colours such as black, blue and brown with gold colour writing
for the title and artist name. The dark colours connote mystery and this can
also be conveyed through the relaxed pose of Bob Marley in the photo. This follows point one of Goodwin’s theory; “Music videos demonstrate genre characteristics” Reggae is known to be a chilling and relaxing style of music is generally about being relaxed or love. The body language of the artist is the only of suggesting that the target audience for this music is people that are bubbly, chilled out and quite easy going. There is no location or props to suggest it is aimed at a specific age or gender.
This cover again has no location or props, but it does however use
More colours and has a distorted type image of the artist, this time
Posing as though he is looking at something natural and simplistic.
Generally, the colour green connotes jealousy, yellow happiness and red anger. However this is a contradiction to Bob Marley’s style of music. He sings about love peace and harmony and the colours are used to represent his home country. As they are bright colours too, they bring a bubbly and exciting mood to the cover.
This final Bob Marley cover uses again no props, no location, and the Colours green yellow and red. This repeats throughout his album covers, as
Does his aspiring lyrics of peace love and harmony, with a laid back, easy
Going vibe. The words “One Love” expresses this passion he has for music
And the world he lives in and attracts and audience who share his views.
Gregory Isaacs
Like Bob Marley’s, this album cover uses dark colours and a simple picture
Of the artist looking relaxed and at peace. All of the reggae album covers I Have researched follow a similar style; the artist as the main
Focus, few colours if any and also few words.
This cover has one difference to the rest and it is the use of the
Spliff he is smoking. He looks chilled and marijuana is well known
For its calming effects. This again ties in with the music having a
Relaxing and chilled vibe and compliments this style well.
goodwins theory-miss g
Goodwin's Theory
Goodwin's theory consists of seven key features he believes a music video must include to be successful. The music video must include at least 1 key feature to follow the theory. These key features are:
1. Music videos demonstrate genre characteristics-what you would expect to see in this genre of video.
2.There is a relationship between lyrics and visuals-the words match what the audience is seeing- eg. Roll Deep-Greenlight-the audience will see a set of traffic lights flashing green.
3.There is a relationship between music and visuals-music matches speed, etc, of the video. eg fast pace music will have fast moving pictures
4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work-the close ups appeal a lot for new artists as close up familiarise the audience with the artist.
5.There is frequently reference to notion of looking and particilarly voyeuristic treatment if the female body-eg. telescopes or looking through screens-the video will feature an attractive female and the camera will show off her assests.
6.There is often intertextual reference-the video will be selling off another product eg, Tinie tempah advertises many products such as mercedes and g-star through his lyrics. Britany Spears advertises her own brand of perfume in the video 'one two three'
7.Whether the video is primarily performance based, narrative based or concept based-does the video tell a story? is the artist dancing or acting?
The story is saying that no matter how bad things get she will still be there if he asks; it also means that in doing the unthinkable, they are getting together as a mixed race couple
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