Questionnaire
1) Are you:
Male or female
2) Which age bracket do you fit into:
16- 17-24 25-40 41-60 60+
3) Please state your favourite genre
_________________________________________
4) Why?
_________________________________________
5) Who is currently your favourite artist?
_________________________________________
6) Do you prefer British or American artists?
British American
7) Do you download or purchase CD’s?
Download Purchase
8) How much do you spend roughly on music a month? (if you purchase)
£1-10 £11-30 £31-50 £50+ (please state)
9) Does an album cover attract you to an artist?
Yes No
10) What music channels do you watch?
MTV Kiss ChannelU SmashHits Kerrang Other(please state)
__________________________________
11) What would you expect to see in a music video of reggae genre?
___________________________________
12) Do you prefer narrative, concepts or performance based music videos and why?
Concept Performance Narrative
___________________________________
13) What record label do you think is most successful at the moment?
Sony Music Entertainment EMI Group Warner Music Group Universal Music Group
14) Can you relate to the lyrics of your favourite song?
Yes No
15) Do you prefer solo artists or groups?
Solo Group
16) What do you think Shani’s interests and beliefs are and why?
___________________________________________
Questionnaire Results
1) Are you:
Male 10 or female 10
2) Which age bracket do you fit into:
-16 4 17-24 9 25-40 5 41-60 2 60+ 0
3) Please state your favourite genre
RnB HipHop Reggae Grime Pop
4) Why?
Upbeat, Exciting, Easy to sing along to, Relaxing, Gripping, Relates to real life
_________________________________________
5) Who is currently your favourite artist?
Tinie Tempah, Skepta, The Saturdays, Chris Brown, Usher, Cheryl Cole, Justin Bieber
_________________________________________
6) Do you prefer British or American artists?
British / American - participants could not decide.
7) Do you download or purchase CD’s?
Download 16 Purchase 4
8) How much do you spend roughly on music a month? (if you purchase)
£1-10 0 £11-30 4 £31-50 0 £50+ 0
9) Does an album cover attract you to an artist?
Yes 6 No 14
10) What music channels do you watch?
MTV 20 Kiss 16 ChannelU 6 SmashHits 8 Kerrang 2 Other(please state) 7
Flava, Starz, The Box
__________________________________
11) What would you expect to see in a music video of reggae genre?
Lots of colour, Different camera shots, Some kind of story line, Based on love/relationships
___________________________________
12) Do you prefer narrative, concepts or performance based music videos and why?
Concept 2 Performance 15 Narrative 18
___________________________________
13) What record label do you think is most successful at the moment?
Sony Music Entertainment EMI Group Warner Music Group Universal Music Group
Participants did not know about the record labels.
14) Can you relate to the lyrics of your favourite song?
Yes 17 No 3
15) Do you prefer solo artists or groups?
Solo 16 Group 4
16) What do you think Shani’s interests and beliefs are and why?
Love and her boyfriend is a very important thing in her life, as well as friends, fashion and her passion for music.
___________________________________________
Questionnaire Evaluation
By carrying out this questionnaire, I have gained much more knowledge as to what the audience want from a music video. As the target audience for my music video is 16-26 year olds I decided to keep the participants of the questionnaire within this age bracket.
After assessing the results I found many interesting things including the fact that the younger generation these days prefer solo artists as a pose to groups as they are seen as quite ‘cheesy’.
The questionnaire was handed to an equal genre ratio at 50:50. This made it interesting as we had equal views from both genders where they both answered pretty much the same things.
It was interesting to see that the lower aged participants were interested in grime and hip hop, particularly the males, where as the older aged participants preferred pop RnB and some even reggae.
This questionnaire has helped very much with the research of my music video as it has enabled me to provide the audience with what they want and make improvements or changes to the things that were not already included.
I was glad to see that when asked what Shani’s interests and Beliefs are, the audience were able to describe exactly how the video has tried to represent her, which meant the music video was a success.
Wednesday, 8 December 2010
Tuesday, 7 December 2010
ADVERTS.
This is my magazine advert for 'Shani , Hold Me'. It is simple and striking and because it does not give much information on the album's release date, the audience will be intrigued as to find out when it is out, making them visit the artist's home page for more details.
this magazine advert was done by Ozgen, one of the members in my group. the advert informs the audience of the release date, the official website and also tracks that are featurewd on the album. This advert will atract the audience as it uses stricking colours and big bold fonts that makes the audience interested in the artist's lifestyle.
this is our final chosen magazine advert made by christina. we chose this as our final becasue it has everyuthing we need to advertise our artists. the picture also stands out well and reflects Shani's personality as well as her passion for music.
album cover drafts and final-mrs fisher
Album Covers
Draft 1
Here is the original image I worked on to make my album cover from the photo shoot. The first step into making the album cover was to crop the photo and get a closer view of the artists face. This is show in picture 2.
Picture 2 shows the result of cropping the photo into a close up, concentrating on keeping the artist on the left for the title and artist name to be placed on the right.
The next step was to add text. In picture 3 you can see the font being chosen. The chosen font is ‘Vivaldi’ and gives an elegant look to the name ‘Shani’. I kept a simple, silver like colour to maintain this elegant look.
The final step to making this draft was to adjust the colour placement and contrast. This can be found by going to the image tab, the adjustments, then black and white. By adjusting the levels of colour and contrast, I came up with picture 4.
Final Draft
To achieve the final draft, I expanded on draft 1 by adding a shadow under the artist’s name ‘Shani’. I also made the font colour a little little to avoid a grey looking text.
The next step was to add the title of the song, I did this in the same way as the word ‘Shani’, however I chose a different and smaller font, caramond, placed it in the lower right hand corner and made no change to it. Although it is small, the simple effect makes it stand out thus allowing the audience to recognise it.
With a simple save, the final album cover draft was complete and can be seen in the preview below labelled ‘Final Design’.
Ozgen's Cover
Above is Ozgen's design idea for an album cover for our artist. I thought that it helped represent the artist the best due to the images portraying the type of artist she is and the use of colour that will allow consumers of any age and gender to be attracted to buy this good. Also this album cover portrays how the artist should be seen, the front cover artwork piece is displaying an image on the left hand side which portrays innocence, a sweet young fresh artist and a happy idol for all age groups. From keeping in with the generic conventions of an album cover at the top right hand side i placed the artists name and the title of the song, with a plain and simple font , with a baby pink colour outline, helped make the front of the cover more eye catching and attractive to our target audience.
Christina's Cover
Above is Christina's cover idea for Shani's album. As a group we sat down and disscussed our design ideas to come to the conclusion of whose cover represwents Shani best, and Christina's idea was the chosen one. We chose this as our final cover as it clearly portrays Shani as an artist and what she believes in. the fad effect and colour contrast was what caught our eye most and this is one of the main reasons why we as a group believe this is the most successful album cover.
Draft 1
Here is the original image I worked on to make my album cover from the photo shoot. The first step into making the album cover was to crop the photo and get a closer view of the artists face. This is show in picture 2.
Picture 2 shows the result of cropping the photo into a close up, concentrating on keeping the artist on the left for the title and artist name to be placed on the right.
The next step was to add text. In picture 3 you can see the font being chosen. The chosen font is ‘Vivaldi’ and gives an elegant look to the name ‘Shani’. I kept a simple, silver like colour to maintain this elegant look.
The final step to making this draft was to adjust the colour placement and contrast. This can be found by going to the image tab, the adjustments, then black and white. By adjusting the levels of colour and contrast, I came up with picture 4.
Final Draft
To achieve the final draft, I expanded on draft 1 by adding a shadow under the artist’s name ‘Shani’. I also made the font colour a little little to avoid a grey looking text.
The next step was to add the title of the song, I did this in the same way as the word ‘Shani’, however I chose a different and smaller font, caramond, placed it in the lower right hand corner and made no change to it. Although it is small, the simple effect makes it stand out thus allowing the audience to recognise it.
With a simple save, the final album cover draft was complete and can be seen in the preview below labelled ‘Final Design’.
Ozgen's Cover
Above is Ozgen's design idea for an album cover for our artist. I thought that it helped represent the artist the best due to the images portraying the type of artist she is and the use of colour that will allow consumers of any age and gender to be attracted to buy this good. Also this album cover portrays how the artist should be seen, the front cover artwork piece is displaying an image on the left hand side which portrays innocence, a sweet young fresh artist and a happy idol for all age groups. From keeping in with the generic conventions of an album cover at the top right hand side i placed the artists name and the title of the song, with a plain and simple font , with a baby pink colour outline, helped make the front of the cover more eye catching and attractive to our target audience.
Christina's Cover
Above is Christina's cover idea for Shani's album. As a group we sat down and disscussed our design ideas to come to the conclusion of whose cover represwents Shani best, and Christina's idea was the chosen one. We chose this as our final cover as it clearly portrays Shani as an artist and what she believes in. the fad effect and colour contrast was what caught our eye most and this is one of the main reasons why we as a group believe this is the most successful album cover.
advert brief-mrs fisher
Advert Brief - Mrs Fisher
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ADVERT CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’, this will be done by the use of advertisements promoting the artist to all types of consumers.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ADVERT
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 20th November advert deadline
Objective To create an advert that reflects Shani’s personality as well as her style of music and her image
Proposition
Create an advert that the audience will be able to relate to.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single page advert. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ADVERT CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’, this will be done by the use of advertisements promoting the artist to all types of consumers.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ADVERT
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 20th November advert deadline
Objective To create an advert that reflects Shani’s personality as well as her style of music and her image
Proposition
Create an advert that the audience will be able to relate to.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single page advert. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
creative brief-mrs fisher
Creative Brief - Mrs Fisher
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ALBUM CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ALBUM SLEVE
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 5th December cover deadline
Objective To create package that reflects Shani’s personality as well as her style of music and her image
Proposition
To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 14th January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ALBUM CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 14th January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ALBUM SLEVE
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 5th December cover deadline
Objective To create package that reflects Shani’s personality as well as her style of music and her image
Proposition
To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
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