Relating Our video to Goodwin's Theory
http://www.youtube.com/watch?v=xIhNBVvVJ8E
1. Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).
our music video uses a wide range of camera shots, colour, and performance; everything you expect to see in a reggae genre music video.
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
The lyrics of the song match the video well; At the line of the song "tightest grip you ever get inna your life" the artist grips tightly the sheet she is laying on.
3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).
the music is face paced and upbeat which follows the movement of the camera shots generously.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
The music video shows many close ups of the artist throughout the music video. This also helps sell the artist making the consumer want to buy into her lifestyle.
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
The artist is seen through a mirror as she tries on different outfits before going to see her boyfriend, 'Gyptian'.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).
The music video advertises many brand names. These include, Links of London, Tiffany, Converse, Youtube, Microsoft, Samsung and Mercedes.
7. Whether the video is primarily performance based, narrative based or concept based and how elements of each is used in it.
The music video is both performance and narrative based. There is much performance in the video where the artist sings and dances into the camera. The plot of the narrative is as follows:
The music video starts with a busy road with cars speeding down. This is the road Shani later drives down to meet her boyfriend.
As Shani walks down by the river in sort of a blur, this a representation of her going into her fantasy world and thoughts.
She begins by going up into her room and watches her boyfriend 'Gyptian's' music video whos song is which she replied to.
He had previously brought her a tiffany necklace so as she prepares to see him for their date she admires the gift then decides to wear it.
She has a few outfit changes before finding the right outfit like any other teenage girl going on a date.
The performance now kicks in with her singing and dancing.
There is a selection of black and white shots showing her getting into her car and driving off to go to meet 'Gyptian' for her date.
There are more performance shots where Shani is wearing her gift from Gyptian.
The Video then ends with a similar Riverside shot from the start and this is Shani walking out of her thoughts and back into reality.
