Thursday, 6 January 2011

Image Board-Mrs Fisher



An image board is sufficient in allowing a production of identity, it allows managers and music labels to identify what aspects consumers will enjoy as well as the aspects they will not. This is an image board of what I believe Shani represents. Some of the items included on the image board are as follows;
• Make-up
• Perfume
• Money
• iPod & Headphones
• Cd's
• Sunglasses
• Accessories
• Jewellery
• Phone
• Flowers
• Chiffon Material
The use of the cd, ipod and headphones is to show just how passionate Shani is about her work and her music and that she takes her career in the industry very seriously. As every well selling artist knows, the best inspirations are from previous music samples.

Make-up, perfume and accessories are an aspect of personal image and hygiene. It reflects Shani as a feminine artist that is consistent and caring about the way she is portrayed to her fans and audiences. For an artist following a mainstream perception such as Shani, it is vital that a star image is thought of and represented correctly so that the correct target market is attracted to the artist. By doing this, Shani is also selling and advertising her favourite products to her audience, persuading them to use the same to create her image, thus increasing product sales. Fashion also takes a big part in Shani’s life as it is part of the package to look and dress good as well as to produce the best music.

The representation the money and credit card portrays is success. In any opinion or view money is seen as being successful which what attracts and inspires fans and audiences as they would like to follow in Shani’s footsteps. Having said that, Shani’s intentions are not to promote the fact that money is everything, as she believes family and friend values are much more important.

In conclusion to this my image board has been very successful and has allowed me to gain the views of how I would like to see 'Shani' as an artist in the present and future. It has also given a wider understanding of what Shani is about and how she is represented through her likes and desires.