what is a music video? miss g

What is a Music Video?

Music Genres and Examples Of an Artist

• R&B-Usher



• Grime-Lethal Bizzle



• Pop-Lady Gaga



• Dance-Prodigy



• Rock-Nickleback



• Bashment-Beenie Man



• Funkyhouse- Donaeo



• Dubstep-Benga



• Bassline-Remixes Existing Artists Songs



• Club classics-Robin S



• Hip Hop-Snoop Dogg



• House-Basement Jaxx



• Blues-Eric Clapton



• Soul-Barry White



• Jazz-Louis Armstrong



• Classical-Beethoven



• Rap-Eminem



• Reggae-Bob Marley



• Opera-Katherine Jenkins

The Purpose Of a Music Video

The Purpose of a music video is to:

• Use as a market tool to promote an artist/song



• Show a short narrative or representation of the artist



• Attract a particular target audience



• Identify an artist/group



• Buy into the artists lifestyle



• Show the different generic conventions of a genre/music video



• Ensure the audience remember the song



• Make a song available to a wide audience



• Show more about the audience



• Build a relationship with the artist



• Make the audience understand more about a song.

Different styles of music videos

Music videos are split into 3 different categories;

• Performance-singing/dancing



• Narrative-telling the audience a story



• Concept-selling the audience and idea/theme/ideology

Some music videos contain a mixture of the different styles and some conatin only one.

I have analysed and given an example of how the three categories are show in Christina Aguilera's video, 'Beautiful'.

The video contains all 3 elements:

Performance-The artist is singing

Narrative-The different images of people are showing how they are being bullied because of the way they look

Concept-The ideology and message of the video is that everyone is beautiful and should be treated equally

Generic Conventions of a Music Video

Conventions of a music video vary depending on the genre, mood of the video and whether the artist is part of a group or a solo act.

The genereic conventions of an r'n'b video by a solo artist would be:

• having the cameras main focus on the artist, so the audience are aware of who is singing the song.



• it may include back up dancers who would be shown in the back ground but do not get much attention.



• the audience could expect to see a mixed gender of both men and women mingling.



• some R'n'B videos are filmed with a 'partying' atmoshphere background.

The generic conventions of a music video for a girl band however would be slightly different:

• the concentration would be spread around each member.



• groups with a 'main singer' have slightly more shots on that person but the audience will also see group shots. This is usually seen when a dance routine has been made for the group to follow together.



• male back up dancers are usually seen in girl band videos as the songs are usually about relationships or men.



• the girls are always in sexy outfits, aiming largely at the male audience.

The generic conventions of a rock music video contrasts completely with RnB and Pop videos. it generally uses dark colours and atmospheres, eg, low key lighting and costumes. generic conventions of a rock video consist of:

• equipment



• rock artists are generally men with long-ish hair and baggy clothes



• usually narative based and tel a story which relates to the lyrics



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Examples of generic conventions in music videos:

1. Girl band-"The Saturdays-Work"

close ups of attractive women (themselves)
make up, skimpy outfits
something to dance with or on
low key lighting-creates mysterious effect


2. Rock-"Guns & Roses-November Rain"

low key lighting
video tells a story
male artist-long hair baggy clothes
shown playing instruments and singing


3. RnB-"R.Kelly-Storm is Over"

outside location
concept based
artist is positioned in middle-main focus


4. Boy Band-"The Wanted-All Time Low"

boy band is the main focus
dresed in the latest trends
props are used


5. Pop-"Katy Perry-Teenage Dream"

artist dressed in latest fashions
hot male back up dancers
narrative based
fun, patry lifestyle narrative


6. Dance-"Living Joy-I'm a Dreamer"

bright neon colours, flashy lights
artist is rarely seen singing, but featured in it many times
based in a club/at a party


7. Rap-"Lil Wayne-Lollipop"

includes fancy cars and big houses
artist is dressed in latest trends
minimum dancing
hot female dancers


8. Indie-"Oasis-Wonderwall"

artist are male and have long hair
playing instruments alot of the time
narrative based


9. Grime-"Skepta-Rescue Me"

realistic locations
video represents friendship
high key ighting gives a bright, happy atmosphere


10. Garage-"Dj Luck-Sambucca"

set in a club
men and women, 18-25 are the main dancers
performance based
dressed sexy and smart


11. Metal-"Linkin Park-Numb"

dark colours
band playing instruments and singing
narative based